On the occasion of the Pride of Milan, on June 30th, the streaming giant Netflix is on the side of the rainbow couples.
The slogan of this latest campaign is Rainbow is the New Black, creating a nice word pun with the title of award-winning series Orange is the New Black. In addition, the benches, the turnstiles and the walls of the Porta Venezia subway stop are tinged with the colors of the rainbow.
The testimonials of this campaign are the homosexual couples, protagonists of many series produced by Netflix.
On the posters, we see Piper and Alex of OITNB, Lito and Hernando, Nomi and Amanita di Sense 8, followed by the phrase “non esistono” (“they don’t exist”).
It is clear the reference to the words of the Italian Family Minister Lorenzo Fontana, who a few weeks ago said that gay families do not exist.
