Art Real Life Series, IKEA turns your home into a TV series home
Artadvertisingikea

Real Life Series, IKEA turns your home into a TV series home

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Giulia Guido
ikea Real Life Series | Collater.al

No matter how many of them we watch, we all have a favorite TV series, which we love everything about, from the story to the protagonists, from the ending to the set and sometimes it’s sad to find that those cozy houses where our favorite characters live don’t really exist. But what if I told you that now all of you can turn your living room into that of Rachel and Monica, the Simpsons or the terrifying one of Stranger Things?

The Spanish advertising agency Publicis has created for IKEA, Real Life Series, a brilliant advertising campaign in which the furniture and furnishings of the Swedish multinational have been used to recreate the sets of the TV series and the result is a disarming realism.

The icing on the cake of this campaign is the motto, For Real Families. Didn’t you already feel like buying something?

ikea Real Life Series | Collater.al
ikea Real Life Series | Collater.al
ikea Real Life Series | Collater.al
ikea Real Life Series | Collater.al
ikea Real Life Series | Collater.al
ikea Real Life Series | Collater.al
Artadvertisingikea
Written by Giulia Guido
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