Reebok Instapump Fury is not new to collaborations and it’s also a master of disguise, in fact, During the Christmas season wore a color that perfectly remembered the Grinch one.
Today, for the launch of the Doraemon’ last film “Nobita and the Birth of Japan“, released in Italy on January 26, they turned into the most famous Japanese cat in the world thanks to the collaboration between Packer, atmos and Reebok.
In Furry, blue, yellow, red and white, exactly the colors of the Japanese manga created by the duo Fujiko Fujio, will come out on Packer’s Official on March 4.
Salomon continues its collaboration with MM6 Maison Margiela, and in this new chapter of their partnership, we find a true celebration of values linked to innovative and transitional design. There are six new products, and on September 28th, two of these pieces were released: the Cross Wader trainer and the ADV Skin hydration vest.
The irreverent design of MM6 Maison Margiela blends with Salomon’s running tradition. The Cross Wader trainer, in particular, demonstrates how it’s possible to merge these two identities. The shoe stands out for its sock that extends above the knee, fitting snugly. An hybrid between a thigh-high boot and a running shoe. The ADV Skin 5 – one of Salomon’s flagship products – is reinterpreted by MM6 Maison Margiela, starting from its design and details. Available in black and vanilla, it also features a co-branded logo.
adidas Originals is launching a new global campaign this year to celebrate the Trefoil and its history. The slogan is “We Gave the World an Original. You Gave Us a Thousand Back.” The campaign is accompanied by three short films directed by Daniel Wolfe, Will Dohrn, and Justyna Obasi, each focusing on a different silhouette: the Samba, the Superstar, and the Gazelle. David Beckham, Jenna Ortega, Zinedine Zidane, and Pusha T are just some of the global talents involved in this project. In Italy, the stars are Marracash and Rafael Leão.
The Samba is the first shoe to make waves in the football world. A low sneaker with a rubber sole reinterpreted through Justyna Obasi‘s lens, starting from its history. The director takes us through time, starting with the fluid leg movements of footballers, to narrate all the subcultures that have made the Samba their favorite shoe.
The Samba shoes are also worn by Marracash during the Marrageddon, the highly anticipated festival dedicated to the artist, which includes two exclusive dates. The first, on September 23rd in Milan, was a great success, and we can only await the next one on September 30th in Naples to conclude this event celebrating Marracash’s career, featuring guests and many other surprises.
Calvin Klein presents its women’s and men’s Fall 2023 collection, paying homage to the codes that have characterized the brand since the 1990s. Starting from here, the pieces take on a new life in this versatile and timeless collection. Additionally, Inez & Vinoodh capture Kendall Jenner, recalling the iconic advertising campaigns of the brand’s roaring ’90s era, projecting us into unmissable photographic inspirations.
Classic and neutral colors are the cornerstone of the women’s collection, complemented by refined details capable of elevating looks for special occasions. In the images captured by Inez & Vinoodh, Kendall Jenner wears a chocolate brown twill wool blazer paired with extra-long pants made from the same material, reinterpreting feminine styles.
The archive becomes the main source of inspiration reflected in outerwear pieces of the collection such as the tailored leather trench coat, the oversized boucle wool coat, the oversized bonded trench, and the Melton wool double-breasted coat. Two key words to describe this collection: elegant minimalism, also reflected in the Relaxed Shift Dress and the Slim Sheer Panel Mini Dress.
Maglianocontinues to amaze us, this time collaborating with U-Power. Not just another fashion brand as we know it but one of Europe’s leaders in safety apparel. An elevation of fatigue that celebrates the worker, a chic figure to be celebrated according to Magliano, naturally inclined toward genderless fashion that looks to the future.
Magliano’s is a vision that deviates greatly from the trends sweeping through fashion right now, and the collaboration with U-Power shows how the Italian brand is determined to go against the grain. Magliano thus remains consistent with its mission to celebrate a category that is usually paid very little attention to: the working class. All with the help of Adrian González-Cohen, who to shoot the pieces in this partnership captured the moment of the lunch break in the Magliano factory. Nothing is missing: the forklift hoist, the factory and the warehouse. All places populated by U-Power footwear.
The shoe born from this collaboration is a reinterpretation of the “Scandy” model, a mary jane with lateral rips and cut outs in distinctly pop tones. Three colors are available: the Rave Magamix – in lilac, silver and green – the Beige Megamix and the Black Megamix. It also could not miss the iron toe, a central element of the safety shoe that-along with the materials made in Italy-makes these shoes one-of-a-kind and ready to go sold-out.
