Street Art and urban regeneration were the fundamental themes behind Refresh the City, the project born from the collaboration between Sprite and Artkademy, which has seen 3 different Street Artist works on 5 graffiti in 4 different Italian cities.
From the ideas of the winners came the street art works that decorated the walls of Milan, Catania, Rome and Naples.
The project started with the first graffito by Mr. Wany, in the heart of the Navigli in Milan, which with a style that mixes illustration and comics, surrealist pop painting and graffuturism, tells the spirit of the whole initiative and the concept “Born to Refresh“.
Right after it was the turn of Catania, in Viale Castagnola in the Librino district, which saw the hand of Mate give life to “Incontri rinfrescanti del terzo tipo“, an interstellar journey to discover new unexplored worlds born from the Sprite freshness.
For the city of Rome, the district chosen was that of Corviale, nicknamed “Il Serpentone” by the Romans and by its inhabitants.
A young girl from Civitavecchia won the contest and, through the work made by Etsom “Refresh the Serpentone“, wanted to realize a project that spoke about freedom and escape from the schemes:”the Serpentone that ideally comes out of its architectural ‘cage’ to give life to a colorful and sparkling world“.
Still Etsom, across the Parco dei Murales di Ponticelli in Naples, has also created “Refresh a occhi aperti“, a work of street art that encourages its spectators to always find a new point of view and a different way of looking at things in order to continue smiling and dreaming.
The project ended with the second murals by Mate, built in Via Ludovico il Moro in Milan,”Lingua di polpo“.
Animals are often called upon to describe particular attitudes and characters, the octopus, in this case, represents the desire to embrace more passions and ideas at the same time.
With this murals, Sprite’s initiative was closed, bringing a breath of new air from north to south, with the ambition of redeveloping and revolutionizing all the cities involved thanks to the help of the young people who live there.