“Who is Rod Dixon?” The story of the DXN Trainer for Saucony’s 125th anniversary

“Who is Rod Dixon?” The story of the DXN Trainer for Saucony’s 125th anniversary

Tommaso Berra · 2 months ago · Style

“Who is Rod Dixon?” This is the question that Milan’s citizens have seen in recent days around the city. The answer is to be found in the history of Saucony.The brand is celebrating its 125thanniversary by celebrating right in Milan – with a special takeover of the iconic newsstand in PiazzaXXIVMaggio – the figure of the New Zealand athlete defined as the “rockstar of running,” who in the 1980s linked his name and sporting successes to Saucony, giving birth to one of the brand’s most iconic running shoes: the DXN Trainer.

Rod Dixon has been a true running legend. In 1972 he won an Olympic bronze medal in Munich in the 1500m flat but it was first in 1980, then with his astonishing success in the 1983 New York City Marathon that his talent became linked with that of the brand born on the banks of the Saucony River in Kutztown, Pennsylvania.
The nickname “running rock star” comes from Dixon’s unconventional style and multifaceted talent that has allowed him to collaborate with the “Original Running Brand” as a true designer, creator, tester and face of the DXN Trainer, which Saucony will produce for him for the rest of his career.
On the occasion of this historic anniversary, the model born together with the legend of Dixon makes its return in the Originals collection, the division of the brand that re-proposes classic models of running derivation, reinterpreting them in a lifestyle key.

Saucony | Collater.al

From March 24 to 26, therefore, Milan is the city chosen to celebrate the return of the DXN Trainer, with a citywide guerrilla marketing activity that will end with an event and DJ set at the newsstand in Piazza XXIV Maggio.
The activity is dedicated to the brand’s entire community of fans and those who would like to discover the story of “The Flying Kiwi” – as Rod Dixon was also called – also told through a special tabloid. 

What were once some of the most innovative performance shoes in the industry, thanks to the collaboration between Saucony and Rod Dixon, are now also a piece of brand and sports history.With the Milan event, what precisely in sports is called “legacy” will be celebrated, a legacy that becomes a model for change, a bar to be measured against; a concept central to the sports narrative and to that of great figures who have innovated their field, icons like Rod Dixon and Saucony.

“Who is Rod Dixon?” The story of the DXN Trainer for Saucony’s 125th anniversary
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“Who is Rod Dixon?” The story of the DXN Trainer for Saucony’s 125th anniversary
“Who is Rod Dixon?” The story of the DXN Trainer for Saucony’s 125th anniversary
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The boutique Saint Laurent Rive Droite hosts James Barnor

The boutique Saint Laurent Rive Droite hosts James Barnor

Andrea Tuzio · 2 months ago · Style

Saint Laurent, in the person of its Creative Director Anthony Vaccarello, invited Ghanaian photographer born in 1929 James Barnor – the first photojournalist from his country-to exhibit some 20 photographs within the exhibition spaces of the Saint Laurent Rive Droite boutiques in Paris and Los Angeles.

At 93, Barnor still stands as a shining example of a forerunner of the times; he immortalized his people’s liberation in 1957 from European colonization; worked for the Daily Graphic, an emanation of the Daily Mirror in Africa; for the South African magazine Drum; and founded his Ever Young photography studio in Jamestown, one of the oldest districts in the Ghanaian capital Accra. In the late 1950s he moved to London where he documented the period between 1964 and 1970-the so-called Swinging Sixties, years when the United Kingdom went through enormous social and cultural changes that made it what it is today-as well as the African diaspora in the country. After this period, he returned to Africa where he founded and activated the first color processing workshop bringing a breath of fresh air throughout his country and beyond.

The exhibition hosts a series of the artist’s photographs, both in black and white and in color, through which one can glimpse the incredible naturalness, immediacy and genuineness of his work and philosophy where the subjects photographed range from ordinary people to figures who have made it to the history of our culture such as Muhammad Ali.

The boutique Saint Laurent Rive Droite hosts James Barnor
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The boutique Saint Laurent Rive Droite hosts James Barnor
The boutique Saint Laurent Rive Droite hosts James Barnor
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Harry Potter but in Balenciaga

Harry Potter but in Balenciaga

Andrea Tuzio · 2 months ago · Style

As a child of the 1980s I feel a certain distrust of any kind of artificial intelligence that I am now almost forced to interact with.
To me, they are all progenitors of Skynet, a revolutionary AI based on an innovative neural network processor that, in the cinematic world of Terminator – created by James Cameron – will achieve self-awareness by rebelling against all of humanity, unleashing a nuclear holocaust and reducing humanity to hiding to avoid being completely annihilated and trying to counter the now dominant machines through a network of rebels.

Leaving aside the fears that are daughters of my age, today AI is a topic of discussion that holds sway in every area of our lives, both work and social, and in some cases it is very valuable indeed.

Today, however, I don’t want to make a disquisition on AI, I don’t have the expertise let alone the skills, what I want to bring to everyone’s attention instead, is the incredible video made by Patreon user demonflyingfox, which shows us a fake trailer of a hypothetical Harry Potter saga movie but set in a world where everyone dresses Balenciaga.

 

 
 
 
 
 
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Un post condiviso da demonflyingfox (@demonflyingfox)

The result is 55 seconds in which Snape and Voldemort address Potter with phrases such as, “What is the difference, Potter, between H&M and Balenciaga?” or “There is no good and evil. There is only Balenciaga”.
“The effect is somewhere between classic Harry Potter and a Harry Potter directed by Alejandro Jodorowsky”, said demonflyingfox himself.
Apparently there will also be a sequel, seriously eh, but I don’t think it will be titled “Harry Potter and the Chamber of Secrets”.

Below you can take a look at the video, enjoy.

Harry Potter but in Balenciaga
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Harry Potter but in Balenciaga
Harry Potter but in Balenciaga
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Winning the Euroleague with Foot Locker and the new adidas Rivalry

Winning the Euroleague with Foot Locker and the new adidas Rivalry

Tommaso Berra · 2 months ago · Style

Tra le sneaker simbolo del basket NBA a partire dalla metà degli anni ‘80 c’è senza dubbio la adidas Rivalry, lanciata nel 1986 ai piedi di Patrick Ewing. La stella NBA – due volte oro olimpico (Los Angeles 1984 e Barcellona 1992), introdotto nella Hall of Fame e undici volte All Star – ha fatto sì che il nome della Rivalry venisse associato in modo inconfondibile ai parquet di tutto il mondo, dagli Stati Uniti fino a quelli europei, diventando una silhouette simbolo di adidas e di tutti gli appassionati di basket.
adidas lancia ora insieme a Foot Locker una nuova campagna per raccontare un nuovo capitolo della Rivalry, dando la possibilità a tutti di vincere un seggiolino al più importante evento cestistico europeo: la final four di Eurolega.

adidas e Foot Locker portano la propria community dritta dove i grandi atleti si sfidano in Europa. Dal 29 marzo al 12 aprile 2023, acquistando un modello di Rivarly negli store Foot Locker di Via del Corso a Roma o di Corso Vittorio Emanuele II a Milano, sarà possibile partecipare al Rivalry Court Games. A ciascun cliente, insieme al paio di sneaker verrà rilasciata una cartolina da grattare, che potrebbe trasformarsi in un pass d’onore per il parquet della Eurolega.
Grattando la cartolina compariranno una serie di numeri, la sfida è quella di riuscire a totalizzare un numero uguale o maggiore a 12, se così sarà, potrete recarvi in cassa a chiedere il vostro biglietto per la competizione di basket più importante d’Europa, con ai piedi una sneaker che sui court è nata e con i quali continua ad avere un rapporto speciale.

Oltre a quelli già citati, gli altri store in cui sarà possibile partecipare al Rivalry Court Games sono: 
– Padova – Piazza Garibaldi, 11
– Bergamo – Orio Center, Via Portico, 60
– Como – Via Plinio, 13
– Roma – Via Ottaviano 1/3, Piazza del Risorgimento 22/26
– Torino – Shopville Le Gru, Via Crea, 10
– Napoli – C.C Giugliano In Campania, Via Santa Maria a Cubito
– Marghera – Via Pietro Arduino, 20

Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Rivalry | Collater.al
Winning the Euroleague with Foot Locker and the new adidas Rivalry
Style
Winning the Euroleague with Foot Locker and the new adidas Rivalry
Winning the Euroleague with Foot Locker and the new adidas Rivalry
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The new chapter of the Chile20 collection with adidas and Foot Locker

The new chapter of the Chile20 collection with adidas and Foot Locker

Tommaso Berra · 2 months ago · Style

The campaign launched by adidas and Foot Locker to celebrate the Chile20 collection has come to an end. Made for the 1962 World Cup, the collection became an aesthetic manifesto for artists in the music scene and a true cultural phenomenon.
In 2023, the German brand is celebrating Chile20’s 50th anniversary, and for the occasion the stores in Via del Corso in Rome and Corso Vittorio Emanuele in Milan were involved, with an initiative that celebrated the past while looking toward a more inclusive future.

By shopping for a piece of the new collection, presented in the “Alumina” and “Chalk Brown” colorways, customers also received a special fanzine that gave a special prize to two customers. In fact, inside just one of these poster-zines for each store was a “golden ticket,”  that gave access to the drawing of a special sound box with a microphone, headphones and everything needed to listen to and record new music inside.
The new campaign by adidas and Foot Locker consolidated the link between the Chile20 collection and its community of fans. It also gave a new image to the iconic collection, telling a chapter of the phenomenon that paved the way for Hip Hop artists, allowing them to feel part of a movement that has expanded over the years, influencing creativity on many levels.

The new chapter of the Chile20 collection with adidas and Foot Locker
Style
The new chapter of the Chile20 collection with adidas and Foot Locker
The new chapter of the Chile20 collection with adidas and Foot Locker
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