“Who is Rod Dixon?” This is the question that Milan’s citizens have seen in recent days around the city. The answer is to be found in the history of Saucony.The brand is celebrating its 125thanniversary by celebrating right in Milan – with a special takeover of the iconic newsstand in PiazzaXXIVMaggio – the figure of the New Zealand athlete defined as the “rockstar of running,” who in the 1980s linked his name and sporting successes to Saucony, giving birth to one of the brand’s most iconic running shoes: the DXN Trainer.
Rod Dixon has been a true running legend. In 1972 he won an Olympic bronze medal in Munich in the 1500m flat but it was first in 1980, then with his astonishing success in the 1983 New York City Marathon that his talent became linked with that of the brand born on the banks of the Saucony River in Kutztown, Pennsylvania.
The nickname “running rock star” comes from Dixon’s unconventional style and multifaceted talent that has allowed him to collaborate with the “Original Running Brand” as a true designer, creator, tester and face of the DXN Trainer, which Saucony will produce for him for the rest of his career.
On the occasion of this historic anniversary, the model born together with the legend of Dixon makes its return in the Originals collection, the division of the brand that re-proposes classic models of running derivation, reinterpreting them in a lifestyle key.

From March 24 to 26, therefore, Milan is the city chosen to celebrate the return of the DXN Trainer, with a citywide guerrilla marketing activity that will end with an event and DJ set at the newsstand in Piazza XXIV Maggio.
The activity is dedicated to the brand’s entire community of fans and those who would like to discover the story of “The Flying Kiwi” – as Rod Dixon was also called – also told through a special tabloid.
What were once some of the most innovative performance shoes in the industry, thanks to the collaboration between Saucony and Rod Dixon, are now also a piece of brand and sports history.With the Milan event, what precisely in sports is called “legacy” will be celebrated, a legacy that becomes a model for change, a bar to be measured against; a concept central to the sports narrative and to that of great figures who have innovated their field, icons like Rod Dixon and Saucony.



