Seth Rogen is the protagonist of the launch campaign for the UGG capsule collection in collaboration with The Elder Statesman, a brand that places great importance on craftsmanship and the quality of raw materials while not compromising on the power of color and creativity. The collection consists of six pieces that aim to honor the values of West Coast craftsmanship by combining the look and feel of both brands.

Seth Rogen, an actor, writer, producer, and director, among other things, is already a well-known personality in the American showbiz scene and we talked about him even here. The campaign was shot in a pink Toyota HiAce, an “artisanal van” that serves as a ceramics studio and features some cashmere details from the collection. The reference to West Coast craftsmanship is also evident in the participation of artists such as Jaime Gerin, Sesan, glassblower Cedric Mitchell, and surfboard shaper Kyle Albers.

This collection includes the UGG Classic Ultra Mini, as well as a waterproof version of the Tasman X clog, one of the best-selling pieces from the California brand. It also features iconic UGG slippers enhanced with embroidery and patchwork sheepskin.

This capsule collection is available at UGG.com and elder-statesman.com.