We flew to Berlin for the launch of Stories, a new section of Zalando in collaboration with Highsnobiety. The project aims to become a new hub of inspirational content, designed to intrigue and engage customers by capturing their attention. The target audience is well defined and the products enhanced in the context of this section.

For the launch, Zalando also involved Charli XCX, Sega Bodega, singer and music producer, Taiga Sato – visionary hair stylist – and Misha Todirascu, floral designer. Four very different creations intertwined with performances and DJ sets by DJ Aya and Saint Cabocio.

The intention of this launch is to inspire with engaging and inspirational fashion stories for those who want to elevate the way they shop on Zalando. Each week, the feed will feature content created in collaboration with young, emerging but also established voices who are shaping the new generation of creatives at work in the fashion world.