Daniele Sigalot, a conceptual artist who grew up in the advertising field we have already told you about, has recently made public a photographic project he has been working on for over a year.
Superficial, this is the name he has chosen for this series of images taken between sea and sky, has the aim of surprising the viewer at first glance by creating a very captivating aesthetic, but also to underline a very common attitude.
“I am curious about the human approach to appearances, and how the colour contrast between smoke, water and sky prevails rather than the fact that there is a person underneath.”
But the choice to use a smoke bomb, to put it in one hand and to light it in the middle of the sea is, of course, far from random:
“The use of a smoke bomb, which in the sea takes on the meaning of a signal rocket, and therefore a call for help, adds even more tension. Before the Covid-19 it seemed that Italy’s only problem was illegal immigration, and the approach that politics, and part of the country, is easy to define with the title of this series of photos”.
Daniele’s critique of the way in which issues of great social, political and economic importance are dealt with today is perfectly summed up in his entire project but also in the way in which, ironically, he recounts it.
“From the point of view of the art market, I was then amused by the idea that the most likely of those who will buy these photos will do so because the colour of the smoke bomb coincides with that of the sofa.”