Style Teddy Santis new creative director of New Balance MADE in USA
Stylestyle

Teddy Santis new creative director of New Balance MADE in USA

-
Andrea Tuzio

The announcement was made two days ago, Teddy Santis, founder of the New York-based brand Aimé Leon Dore, has been appointed as the new creative director of New Balance MADE in USA

With a post on Instagram, Santis divulged the news of his new assignment, revealing that his actual work with the brand will begin in 2022, when the first Santis-designed in-line collection will presumably be released.

“I was drawn to New Balance for the way it has built a business founded on values such as integrity and authenticity, rather than passing hype,” said Santis. “I see a tremendous opportunity to tell authentic stories with real people at the forefront, creating global campaigns that connect our core values with the world”, these are the words of Santis to comment on this new adventure.

https://www.instagram.com/p/CNPn01gnxmK/

The New Balance MADE in USA line represents, together with the MADE in UK line, the quality at the highest levels of the Boston company, think of models such as the 992, 993, 990v5. 

After an extraordinary 2020, New Balance is preparing to build a new chapter in its history thanks to those who, with the collaborations between NB and the brand he founded and directed (Aimé Leon Dore), had contributed massively to this great success.

We just have to wait but rest assured that we will keep you updated as soon as there are new developments. 

Stylestyle
Written by Andrea Tuzio
x
Listen on