Art The Guardian turned 200, a new campaign
Artcampaign

The Guardian turned 200, a new campaign

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Federica Cimorelli
The Guardian | Collater.al

A few days ago, journalistic giant The Guardian celebrated its 200th anniversary, and to mark the occasion, advertising agency Oliver and British filmmaker Tony Barry have created a new advertising campaign.
The project, divided into three films, shows a selection of photographs of real events from the past and present and is packed with striking images highlighting some of the biggest global challenges in history.

Exploring the ecological impact of human beings on the future of the planet, showing struggles for rights and gender issues, and looking back at the past and major world events, the three videos simultaneously evoke feelings of hope and concern for the future and are dedicated to three different topics: environment, equality and stories.
The films are accompanied by the voices of three relevant personalities: the British writer Alan Watts, the American author Ursula Le Guin and the British activist Salena Godden.

– Read also: “Confusing Times”, the latest Burger King commercial

Find out more on the Indipendent production company’s website and see some images from the campaign here.

Artcampaign
Written by Federica Cimorelli

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