Carhartt WIP presents The Village Cry, the new capsule collection for the Fall/Winter 2018 collection.

The name takes up that of the magazine created in 1976 by the photographer Beat Presser, which in turn was based on the theory of the global village of the sociologist Marshall McLuhan. Beat and his partner Rolf Paltzer published seven issues of the magazine, which allowed artists from different countries and disciplines to create interesting content, from photography to architecture.

The Village Cry has allowed young creatives to make their voices heard, forming over time a veritable treasure of images and works of different kinds.

Forty years after the latest issue, Carhartt WIP has created a t-shirt collection by reprinting a selection of photographs, illustrations, and slogans by Beat Presser on t-shirts and hoodies.

The Village Cry will be available today, September 6, in all Carhartt WIP stores and authorized retailers.