A dicembre vi abbiamo presentato il nuovo progetto di ricerca e nuova espressione globale che parla direttamente alla tribe di Slam Jam in tutto il mondo, (Un)corporate Uniforms, Slam Jam‘s first stand-alone product project.
The first drop of the project conceived and developed together with the creative agency ILL-STUDIO, went great and the legendary Ferrara-based streetwear pioneer founded by Luca Benini presented the second chapter of this new vision.
(Un)corporate Uniforms is a global expression – an ongoing research project – with the goal of understanding and helping to define the concept of uniform.
his second chapter, presented with a campaign directed by Teo Poggi, is a casual and informal update of the status quo, seven items incorporate different technical treatments to achieve a unique result.
Atomized reflective details are featured on a t-shirt and hoodie that could be perfectly paired with the latest silver shopper. A tye-die print tee reminiscent of the white marble motif features a chain logo designed by Fergus ‘Fergadelic’ Purcell and a perforated hoodie features the Slam Jam logo on the back and the new motto printed on the hood.
All the items of this second drop have been thought and realized to be worn always and in every situation, everything is made in Italy and follows the prototype of the definitive uniform.
The collection is already available exclusively on slamjam.com and in the Milan store.