“We are all woven from the same thread,” together we are stronger, our individual identities, if bound together, can inspire the other.
This is the message that ASICS has dedicated to millennials, armed with a newfound confidence but still not completely convinced of their ability.

“Together we rise“, the video with which on February 16 was launched the campaign, is based on this concept, and thanks to the presence of influencers from different angles and different paths, it presents the new collection that is the result of the union between ASICS and Onitsuka Tiger.

Gel-Kayano Trainer Knit, in fact, takes the iconic ASICS stripes and joins a minimal style and the new full-knit fabric.
5 models for 5 different launches, 10 color combinations to suit each.

The collection, which will be released between January and April 2017, aims to be a stimulus to feel part of a common culture, to always face new challenges and to believe in themselves to allow others to believe in us.