To launch its line of Made in Italy footwear from the Fall/Winter 2022 collection, Woolrich, America’s oldest outdoor company, created a campaign featuring four prominent figures from the Italian design scene.
Sofia Pia Belenky, Annalisa Rosso, Denis Santachiara and Franco Raggi talked about themselves and what Made in Italy, which has always been synonymous with excellence, quality and craftsmanship, represents for them.
Four key figures whose work, philosophies and personalities reflect Woolrich’s ideals and have a deep understanding of Made in Italy, the absolute strength of the new FW22 footwear collection.
Sofia Pia Belenky is a New York-based architect living and working in Milan. Sofia is a researcher and designer at Space Caviar where she uses artwork, event and exhibition design, research, writing and film as forms of an extended mode of architectural practice.
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Annalisa Rosso is the editorial director of the new digital project of Salone del Mobile Milano. She co-founded the Mr.Lawrence studio, was director of Icon Design and edited the Domus magazine website.
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Denis Santachiara is the celebrated father of techno-poetic neo-design. For him, Made in Italy means knowing how to sell dreams.
Franco Raggi is a key figure in the Italian radical design movement, former editor of Casabella and Modo magazine. He believes that Made in Italy is a special relationship with materials, knowledge and tradition but still constantly updating.
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Credits:
Creative Director: Alessandro Timpanaro
Photographer: Stefano Carloni
Assistant Photographer: Fernando Avila
Stylist: Aurora Zaltieri
Videomaker: Giovanni D’Anniballe
Sound: Andrea Cerrato
MUA: Clarissa Carbone / Chiara Viola
Production: Collater.al Studio – Federica Apa / Federica Cimorelli
