We had already seen it on several items from previous collections but today it becomes the protagonist, the emoticon Face, two small circles and a long rectangle, is the focus of Acne Studios Fall/Winter 2020 collection.

Stockholm-based brand’s creative director Jonny Johansson describes the emoticon as “the representation of an ordinary Swedish citizen’s face – not too happy, not too sad, but halfway through – in Swedish it’s Lagom”.

The Face FW 20 collection is characterized by different interpretations of the iconic emoticon: an enamel patch in relief, another one in oversized rubber, a reflective patch, a retro-style 3D patch and a jacquard ribbon with the pattern repetition.

The range of garments presented in this collection is quite wide and most of them are made of nylon or organic cotton: classic and iconic outdoor pieces such as the rain poncho and the hooded raincoat, a padded coach jacket and a half-zip, a velvet suit and a strictly oversized cardigan. To expand the offer there are also overshirts, shirts, denim, shorts, sweatshirts and t-shirts, as well as bucket hats, snoods, hats and caps. 

The colors chosen are many and reflect the season such as blue, pink, jade, orange, yellow, green and brown. Another element that distinguishes the collection are the stripes, from Breton stripes to thinner or double stripes, cut and sewn, up to the contrasting plaid.

Clearly there is no shortage of accessories, a fanny pack, an oversized tot bag, a phone holder, a key ring and a card holder with lanyard and USB charging.

The Acne Studios Face Fall/Winter 2020 collection is available online at acnestudios.com.