adidas has launched the new adizero Select 2.0, a sneaker designed to set new records in the world of sports while maintaining exceptional comfort without compromising speed. The face of the launch campaign for this innovative model is Jalen Green, the talented Shooting Guard for the NBA’s Houston Rockets. His extraordinary speed, determination, and wide range of movements on the court perfectly embody the characteristics of these extremely lightweight basketball shoes. Footwear designer Toshiaki Omori created the first adizero model over ten years ago, crafting a lighter and faster shoe to push athletes to achieve new heights. Now, Adidas pays homage to Omori by handcrafting the adizero Select 2.0, an emblem of speed for the fastest athletes who excel in the sports world.

The adizero Select 2.0 stands out for its lightweight and breathability, thanks to its lightweight monomesh upper reinforced with ribstop. The lightstrike foam midsole, designed to maximize lightness, further contributes to reducing the overall weight. Strategic cutouts on the sole, midsole, and strobel ensure an extraordinarily comfortable and breathable experience with every step. The advertising campaign For The Fast, shot in Los Angeles, California, features Jalen Green proudly wearing the new adizero Select 2.0.

The adizero Select 2.0 will be available in two color variants starting from February 1, 2024, at a base price of 120€ on adidas’ official website, providing sports enthusiasts and sneaker lovers with the opportunity to experience a unique blend of speed and comfort.