adidas Originals unveils iconic NITE JOGGER

adidas Originals focuses on the iconic 1976 model NITE JOGGER and relaunches it in a contemporary key with new aesthetic and technical features.

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17 January 2019

For the ss19, adidas Originals launches the iconic 1976 NITE JOGGER, the silhouette born at the dawn of jogging and running culture.
Revisited in a contemporary key, most of the original materials have been replaced by nylon, mesh, and suede which, together with the reflective details, make the upper dynamic and attractive.
The midsole has also been updated using modern Boost™ technology in a total black colorway mixed with hints of orange.

The result is a reflective sneaker designed for the most nocturnal creators, those who love to blend style and performance.
The reflective technology, in fact, not only allows NITE JOGGER to be a unique sneaker but also not to bind the wearer to the limits imposed by natural light.

“The speed of the night”, as the morse code on the outsole says.

With a still life shooting, realized with the macro technique, we have highlighted all the details that give life to the sneaker.
Textures, surfaces, shapes, colors and the details of the technologies are not only the strong suits of the NITE JOGGER but also the only elements able to tell it in its entirety.
In fact, despite being shown only through different close-ups, these are the only ones able to highlight the aesthetic and technical details of the model, eliminating all that is superfluous and underlining its uniqueness.

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 1

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 3

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 2

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 11

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 4

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 5

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 6

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 10

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 8

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 7

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 9

adidas Originals rilancia le storiche NITE JOGGER | Collater.al 12

Available since January 12th, you can find the NITE JOGGER at the Originals Flagship Store in Milano, at the adidas stores around the world, in other selected stores and on the website.

Production: Collater.al Studio
Photography: Molto Studio

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