We’ve already talked about the return of the AJ1 “Banned” and the story behind this shoe, but today we’re revisiting the topic with the release of its new commercial. Just nine hours after its debut, many on Jordan‘s Instagram profile have already declared it the ad of the year. But what would have happened if Nike hadn’t paid Michael Jordan’s fines? That’s exactly what the video accompanying the sneaker’s return explores, retracing all the moments that turned this shoe into a cornerstone of pop culture, music, and entertainment—not just sports. DJ Khaled, Travis Scott, and many others come together to reconstruct the sneaker’s history through a true timeline.