This summer, Salomon reinterprets the XT-Whisper Void silhouette through the lens of Ama, a British singer-songwriter and one of the most exciting voices on the new music scene. What began as a simple collaboration during her tour has evolved into something much deeper: a full-blown creative partnership. Editorials, campaigns, live performances — Ama embodies the brand’s spirit with surprising ease. Now, this relationship reaches a new milestone: the launch of her signature shoe, the XT-Whisper Void Ama, created together with her creative studio, I Came Home Late Studios.

Designed as a narrative extension of her identity, the sneaker merges Ama’s visual universe with Salomon’s adventurous and technical DNA. The design retains the technical soul of the original model but introduces a new visual sensitivity: soft lines, ethereal colors, tactile textures. It’s a shoe born for women, but created for anyone who wants to express themselves without compromise.

Behind the concept of the XT-Whisper Void Ama

The inspiration comes from the sea and those who experience it with grace and strength: the Japanese Ama, women who for centuries have free-dived to harvest pearls. The reference is not just symbolic, but almost spiritual. Pearl white recalls the treasure sought in silence, coral orange is an explosion of life and echoes the gloves of the divers, while seaweed green evokes the constant motion of the deep.

From a technical point of view, the shoe doesn’t give up its racing soul: comfort, grip, and support are guaranteed by the Agile Chassis system, Quicklace™ precise fit, and Sensifit™ technology. But it’s in the form and visual presence that the XT-Whisper Void Ama finds its uniqueness.

Shot in elemental and natural environments, the visual campaign perfectly captures Ama’s vision: a connection between body and element, between movement and terrain. “Functionality is everything,” says Ama. “You can be the most fashion-forward girl in the world, but if a shoe isn’t comfortable, it’s useless. Salomon is versatile, minimal, chic. I can wear them for a hike in the woods or for dinner in the city — they’re perfect everywhere.” The XT-Whisper Void Ama is not just a sneaker: it’s an invitation to find your own path, off the beaten track.