After the first chapter, Amelia Gray returns to collaborate with PUMA, this time taking on the brand’s most unconventional silhouette: the Mostro. The PUMA Mostro, already iconic and reimagined in countless ways, is the star of the new campaign that sees the model moving through strobe lights and nighttime vibes, turning the dance floor into her personal runway.

The rebellious spirit of the Mostro is reflected in the two new colorways just released: a vibrant pink that grabs attention and a glossy black that goes all in on sharp elegance. Both complement Gray’s bold and hyper-stylized look, confirming the versatility of a hybrid shoe that seamlessly transitions from club to street without missing a beat.

Originally launched in 1999, the PUMA Mostro blends references from 1960s track spikes and 1980s surf shoes. The result is a low-profile sneaker with a distinctive spiked sole and a strap closure that enhances its functionality. A cult object that, after a series of collaborations and limited drops, returns bolder and more confident than ever.

Amelia Gray, one of the current it-girls, is perfectly at ease in this campaign—not just wearing the Mostro, but fully embodying its spirit: free and bold.


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