ASICS SportStyle and C.P. Company join forces once again for a new chapter of their partnership, presenting a reinterpretation of the GEL-QUANTUM™ 360 I. After their first joint project launched in 2024, the two brands continue to explore the intersection between technical innovation and urban culture, bringing together ASICS’ Japanese technological approach with C.P. Company’s research into materials and functional design.

The project revolves around the concept of Architecture in Motion, an idea that imagines the city as a dynamic space where body, architecture, and movement constantly coexist. In this context, the sneaker becomes a meeting point between performance and aesthetics, reflecting the way we move through urban environments.

The silhouette chosen is the GEL-QUANTUM™ 360 I, a model introduced by ASICS in 2015 and known for being the first to feature 360-degree GEL technology in the midsole. For this collaboration, the shoe retains its running DNA while being reinterpreted with a more urban sensibility.

The upper is made with a double-layer technical jacquard mesh structure, designed to improve breathability while adding visual depth to the design. Co-branding details complete the model: the C.P. Company Metropolis Series logo appears on the toe, while the ASICS spiral symbol is placed on the heel.

From a technical standpoint, the sneaker integrates an external TPU reinforcement and TRUSSTIC technology to ensure stability, while FF BLAST PLUS cushioning and GEL technology provide lightness and long-lasting comfort.

The GEL-QUANTUM™ 360 I will be available in three colorways — Pure Silver, Moroccan Blue, and Black Beauty — starting March 20 through the official channels of both brands and selected retailers. The Black Beauty colorway will be available exclusively on the official ASICS and C.P. Company stores.