ASICSTIGER launches WHAT THE GEL to celebrate ASICS GEL technology

ASICSTIGER launches WHAT THE GEL to celebrate ASICS GEL technology

Giulia Pacciardi · 2 years ago · Style

To celebrate ASICS’ GEL technology, the hallmark of the brand since 1986, ASICSTIGER is launching WHAT THE GEL, its new lifestyle campaign that invites people to live a life of substance.
The entire campaign gives life to a real movement who stands up for enthusiasm, aspiration, expression and authenticity.

WHAT THE GEL was made even more real by the Berlin agency “The Adventures Of“, which selected 3 creatives from different parts of the world who can best represent the ideals that the brand promotes.
London-based producer Last Japan, French-Algerian hip-hop artist Ta-Ra and Moscow-based designer Ildar Iksanov will be talking about their work throughout the year with exclusive content that is accessible to all.

WHAT THE GEL will also be active throughout the year with exclusive participations: ASICSTIGER will collaborate with events such as the Sonar music festival in Barcelona, the Bread & Butter in Berlin and the Sole DXB in Dubai.

ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 2 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 4 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 1 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 3 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 8 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 7 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 6 ASICSTIGER lancia WHAT THE GEL per celebrare la tecnologia GEL di ASICS | Collater.al 5

ASICSTIGER launches WHAT THE GEL to celebrate ASICS GEL technology
Style
ASICSTIGER launches WHAT THE GEL to celebrate ASICS GEL technology
ASICSTIGER launches WHAT THE GEL to celebrate ASICS GEL technology
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Brand Identity, Sample_ness’ editorial tha deals with the issue of identity

Brand Identity, Sample_ness’ editorial tha deals with the issue of identity

Giulia Pacciardi · 2 years ago · Style

Sample_ness,the streetwear platform born from Alessio Pomioli’s creative mind, continues to investigate and experiment through a new photographic and video editorial, in which he reflects on the concept of Brand Identity and Personal Identity.
What has been lost, what has been achieved and what we usually show to others.
In a neurotic video, 5 young people surrounded by the overbearing logic and iconography of fashion, free themselves from the diktats of the market and regain the freedom to express their identity.

“Brand Identity is an editorial that aims to undertake a reflection.
The emotional impact we want to arouse with the images we produce evokes an inner slavery that makes us all victims of an identity that doesn’t belong to us. We believe we are a personality that we have actually incorporated, showing the world that we are what we dress, even if the truth is that we are what others say about us.
The speed of Social Networks, communications, fast collections (collaborations or capsule collections) have led to the law of “now or never”, creating an hysteria of showing, flaunting, almost having to vomit everywhere what we have, in any way possible.
We see it on our smartphones, we listen to it in music, we talk about it at parties.
In this editorial we want to exorcise the Brand Identity to give way to Personal Identity, free their identity and shout to the world who we are, doing it as we want. The value of a person is the freedom of his/her identity”.
– Alessio Pomioli

Brand Identity, Sample ness | Collater.al 2 Brand Identity, Sample ness | Collater.al 4 Brand Identity, Sample ness | Collater.al 3 Brand Identity, Sample ness | Collater.al 5 Brand Identity, Sample ness | Collater.al 1

AD and Music Production: Alessio Pomioli @alessio_pomix.
DOP: Riccardo Mordenti @riccardo_mordenti.
Models:
Baptism @bptsm
Maurilio @kobramulato
Jacopo Rastelli @therealjappy 
Vittoria Ciarrocchi
Brand Identity, Sample_ness’ editorial tha deals with the issue of identity
Style
Brand Identity, Sample_ness’ editorial tha deals with the issue of identity
Brand Identity, Sample_ness’ editorial tha deals with the issue of identity
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Time To Play, IUTER’s collection for the Skate & Surf Film Festival

Time To Play, IUTER’s collection for the Skate & Surf Film Festival

Giulia Pacciardi · 2 years ago · Style

On the occasion of the Skate & Surf Film Festival, IUTER, the Milanese streetwear brand, has created Time To Play, a capsule collection created to celebrate the event.

The collection, which will be available for purchase both at the festival and in the Corso di Porta Ticinese and online stores, is a hymn to immaturity and the desire to play.

The protagonist illustration, a characteristic detail of a Coach Jacket, a Hoodie, a Long Sleeve Tee, a T-Shirt, a Dad Hat, a board and a Portable Foam Cushion, was created by Chiole, the illustrator of Como 100% politically incorrect who also make a fanzine.

If you want to buy a few pieces, you might consider doing so on May 5th when the SSFF evening party will be organized by Noisey, IUTER and Holy Drink and will see a live performance of The Night Skinny.

Time To Play, la collezione di IUTER per lo Skate e Surf Film Festival | Collater.al 1 Time To Play, la collezione di IUTER per lo Skate e Surf Film Festival | Collater.al 2 Time To Play, la collezione di IUTER per lo Skate e Surf Film Festival | Collater.al 3 Time To Play, la collezione di IUTER per lo Skate e Surf Film Festival | Collater.al 4 Time To Play, la collezione di IUTER per lo Skate e Surf Film Festival | Collater.al 5 Time To Play, la collezione di IUTER per lo Skate e Surf Film Festival | Collater.al 6

Time To Play, IUTER’s collection for the Skate & Surf Film Festival
Style
Time To Play, IUTER’s collection for the Skate & Surf Film Festival
Time To Play, IUTER’s collection for the Skate & Surf Film Festival
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We race comic, the first webcomic signed by Scuderia Ferrari

We race comic, the first webcomic signed by Scuderia Ferrari

Giulia Pacciardi · 2 years ago · Art, Style

Scuderia Ferrari, with the collaboration of cartoonist Riccardo Burchielli and writer and screenwriter Giulio Antonio Gualtieri, presents We Race, the first webcomic in which the heroes are the pilots and their motoring exploits the battlefield.
A totally new webcomic that has nothing to envy to those we are accustomed to reading, where the risk, speed and challenges of a young pilot come to life in a universe suspended in the future, where a land destroyed by an unexpected geological event must deal with the danger of extinction.

The webcomic, that you can find entirely on the site at high volume, is divided into 4 chapters, one more engaging than the other, which, without too much effort, remind us to how certain passions, certain emotions and certain heroes go through entire eras without cease to amaze.

We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 5 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 6 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 7 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 8 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 1 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 2 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 3 We race comic, il primo webcomic firmato Scuderia Ferrari | Collater.al 4

We race comic, the first webcomic signed by Scuderia Ferrari
Art
We race comic, the first webcomic signed by Scuderia Ferrari
We race comic, the first webcomic signed by Scuderia Ferrari
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Short video for Breakfast – Ama, the fascinating underwater dance of Julie Gautier

Short video for Breakfast – Ama, the fascinating underwater dance of Julie Gautier

Giulia Pacciardi · 2 years ago · Art

Japanese traditions have always been a source of inspiration for artists of all kinds.
Their meaning often becomes the starting point for fascinating projects, characterized by an ethereal and delicate beauty.

The concept of ama, 海女, which literally means sea maiden, is just the latest example of how a tradition that has been living for 2000 years can push young artists to reinterpret its meaning.
Ama, in fact, is precisely the name of an exciting video in which the French sea diver and filmmaker Julie Gautier, plays and dances as if she were an “ama”, one of those Japanese women who just search for pearls in the sea.

A short naked video, which begins with a heavy rain and ends with an elegant and suffering dance inside a deep swimming pool.

Ama, affascinate danza subacquea di Julie Gautier | Collater.al 2 Ama, affascinate danza subacquea di Julie Gautier | Collater.al 1 Ama, affascinate danza subacquea di Julie Gautier | Collater.al 3 Ama, affascinate danza subacquea di Julie Gautier | Collater.al 4

Short video for Breakfast – Ama, the fascinating underwater dance of Julie Gautier
Art
Short video for Breakfast – Ama, the fascinating underwater dance of Julie Gautier
Short video for Breakfast – Ama, the fascinating underwater dance of Julie Gautier
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