Can Netflix have a therapeutic effect?
Can Fast food create addiction?

These are the questions that Mike Stefanini, a French illustrator and graphic designer, set before starting his Atomike Studio project where, through various illustrations, he was wandering about consumer habits mixing logos and products.
In fact, the logos chosen by him are drawn on products completely different from the real ones.
A coca cola becomes a Nike product, adidas become a toothpaste tube, the laundry is done with Pepsi and noodles become cigarettes.

Objects, at times marginal, that have become fundamental to our existence to which he gave a meaning that goes beyond the nature for which they were born.
Which is closer to dependence and abuse.