Style A day at the office with Balenciaga and adidas

A day at the office with Balenciaga and adidas

Andrea Tuzio

We had already seen the Balenciaga x adidas collection during the Spring/Summer 2023 show of the fashion house directed by Demna when, just over 5 months ago it transformed the New York Stock Exchange into the Berghain.
Instead, today we take a look at the new SS23 campaign dedicated precisely to the collaboration between Balenciaga and adidas presented yesterday. 

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Un post condiviso da Bella šŸ¦‹ (@bellahadid)

The shots, taken by award-winning photojournalist Joshua Bright, feature some prominent fashion and showbiz personalities, such as actresses Isabelle Huppert and Han So Hee, boxer Jermell Charlo, Khadim Sock and Bella Hadid, one of Demna’s muses.

The context of the campaign is offices in Manhattan, New York, where details make all the difference. Heeled Pantashoes pair with tracksuits, replacing the traditional office suit. Turtleneck tees serve as redefined corporate uniforms alongside layered crewnecks and puffy jackets. There is no shortage of Stan Smiths, reimagined and “destroyed,” and Triple-S with Three-Stripes. 

Below you can take a look at the Balenciaga and adidas campaign for Spring/Summer 2023.

Written by Andrea Tuzio
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