Demna Gvasalia with his cross-sectorial projects at Vetements and Balenciaga, represents one of the most brilliant and innovative minds in fashion. The latest creation presented by the designer is exactly a goods with no function other than to furnish and increase the fetishism of Balenciaga collectors. The Laser Cube is a block of crystal, similar to those ice sculptures that decorate the buffets, inside of which are laser engraved with the Bubblegram technique some of the most popular sneaker of the brand as the Triple S, X-Pander, Tyrex and Track. With the logo of Balenciaga  and the name of the sneaker featured in the cube, as if it were the tag of a work of art.

Therefore, the Balenciaga Laser Box is a pure collector’s item, those to be placed under a lamp to push up the level of the decor of your flat. Just one hurdle: the retail price, €495.
The weight of the cube is 1.4kg and the floating sneaker in an indefinable space turn nice even the memories of the Triple S, a silhouette aged as quickly as it had defined the chunky sneaker trend since 2017.

Words by Tommaso Berra