From Barilla to Nike: advertising at the time of COVID-19

From Barilla to Nike: advertising at the time of COVID-19

Giulia Guido · 4 months ago · Art

There is no closer link than that between reality and advertising, which is why companies around the world have replaced campaigns and commercials promoting their products to give their audience something more important, a message of hope.

Let’s discover the best campaigns at the time of COVID-19.

Barilla 

Maybe we are biased and in moments of crisis our patriotic side suddenly awakens, maybe Sophia Loren‘s voice has bewitched us like a mermaid’s, Barilla’s campaign is a dedication of love to Italy and its people that, once again, resists.

Fiat US

Fiat US has also decided to send its message to our beloved country, from Little Italy to Big Italy, and it does so through the voice of none other than Francis Ford Coppola.

FCA

Not only Fiat US, but the entire multinational FCA has sent its personal message, a real anthem, to all of us.
These empty streets should make us feel sad. And yet, they have never seemed so full. Full of our hopes, our dreams. Full of courage, strength, and pride.

Nike

Nike could not miss, which in all these years has managed to get us excited by telling stories through wonderful campaigns, and even on this occasion has hit the target once again. The message is clear, if we play at home we play for the whole world.
This is our chance. Play for the world”. 

McDonald’s: Unskippable Ad

The advertising agency Leo Burnett Mosca has created a brilliant campaign for McDonald’s: it’s a pre-roll commercial, those ads that appear before a video on YouTube, that you can’t skip. For about 20 seconds you will be forced to watch a person wash their hands. Maybe this will remind you to do it too!

McDonald’s Brazil: Separated 

McDonald’s Brazil was one of the first campaigns to be run on the internet. What better way to make people understand to keep the social distance than to separate the two famous arches that form the McDonald’s logo?

Ikea Spain

The commercial created for Ikea Spain and then re-proposed in English gives voice to our homes, which in this period has become our whole world.
I am your home and I’ll be here for you, no matter what”.

Facebook 

In the Facebook commercial, empty cities and fear leave room for faces and happy moments that are not missing even in this time, reminding us that as long as we have a way to find ourselves we will never really be lost.

Google 

With its commercial, Google thanks all those who are fighting this battle on the front line. Images shot inside hospitals and the words of doctors and nurses are interspersed with the most common research related to COVID-19.

Coca-Cola Italia 

To support the Italian Red Cross, Coca-Cola Italia relied on Cesare Cremonini and one of his best known songs. 
Anche se distanti, restiamo uniti. E domani sarà un giorno migliore.”

Lonely planet 

We also wanted to add the beautiful post that Lonely Planet Italia published at the beginning of the quarantine to remind their followers to stay home.
Arrampicatevi sulle Divano Mountains, tuffatevi nell’impetuosa Doccia Gelata e provate lo street food di Quelcherestainfrigo. È ora di godervi un luogo magico come non avete mai fatto prima: è ora di stare a casa.

From Barilla to Nike: advertising at the time of COVID-19
Art
From Barilla to Nike: advertising at the time of COVID-19
From Barilla to Nike: advertising at the time of COVID-19
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Keith Haring: Street Art Boy, the new BBC film

Keith Haring: Street Art Boy, the new BBC film

Giulia Guido · 1 month ago · Art

It was February 16, 1990, when one of the most influential and emblematic contemporary artists died prematurely, ripped from life by AIDS. This year, on the occasion of the thirtieth anniversary of Keith Haring‘s death, the BBC has produced a film that retraces the artist’s story. 

Titled Keith Haring: Street Art Boy, the film recounts in just under an hour and a half some of the most emblematic episodes and encounters in Haring’s life. The works are interwoven with images, interviews with Keith himself and unpublished footage from the archives of the Haring Foundation and made available to the BBC. 

Through the artist’s life is also told the New York of the 80s and 90s, the art and creativity that exploded at every corner, but also AIDS and fear. 

Keith Haring: Street Art Boy is directed by Ben Anthony and was broadcast for the first time on the BBC Two channel on July 4th, but you can watch it again on the BBC streaming site, iPlayer

This fascinating and compelling film – told using previously unheard interviews with Haring, which form the narrative of the documentary – is the definitive story of the artist in his own words. 

Keith Haring: Street Art Boy, the new BBC film
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Keith Haring: Street Art Boy, the new BBC film
Keith Haring: Street Art Boy, the new BBC film
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“Safe House”, Keer’s work inspired by Christo and Jeanne-Claude

“Safe House”, Keer’s work inspired by Christo and Jeanne-Claude

Emanuele D'Angelo · 1 month ago · Art

Inspired by the great couple Christo and Jeanne-Claude, Leon Keer, one of the most important artists in the world of anamorphic street art, has recently created “Safe House”.

His latest work presents a gift box in trompe l’oeil on the tympanum of a building.
“It is not obvious for everyone to have a roof over their head, your home is precious and gives you comfort and protection, a gift for the necessary needs of life.”

“Safe House” is a packaged house, artfully crafted with a great optical illusion is a tribute to Christo and Jeanne-Claude, it was made for MX29 Graffiti Tour 2020 organized by Ateliers du Graff.
The Dutch artist wants us to reflect on the importance of having a roof over our heads, something that we very often take for granted, but which, as he says, is fundamental.

“Safe House”, Keer’s work inspired by Christo and Jeanne-Claude
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“Safe House”, Keer’s work inspired by Christo and Jeanne-Claude
“Safe House”, Keer’s work inspired by Christo and Jeanne-Claude
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Harry Greb’s mural dedicated to Ennio Morricone

Harry Greb’s mural dedicated to Ennio Morricone

Giulia Pacciardi · 4 weeks ago · Art

In the heart of Trastevere, more precisely in Via delle Fratte di Trastevere, on the corner of Via dei Fienaroli, the Roman neighborhood where Ennio Morricone was born and grew up, a new mural dedicated to him stands out since yesterday.
It is the work of the prolific street artist Harry Greb, who is no stranger to this type of tribute. Over the years, in fact, he has titled walls to leading Italian figures of our times such as Alberto Sordi, Anna Magnani and Rino Gaetano.

In Greb’s vision, Morricone looks fixedly at us through his glasses, with a luminous crown resting on his head, the Academy Honorary Award in his left hand and his right hand busy mimicking the gesture of silence.

The opera dedicated to the Roman composer appeared yesterday afternoon, just a few hours after his death which shook the hearts of most.

Harry Greb’s mural dedicated to Ennio Morricone
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Harry Greb’s mural dedicated to Ennio Morricone
Harry Greb’s mural dedicated to Ennio Morricone
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Glen Martin Taylor and his reconstructed ceramics

Glen Martin Taylor and his reconstructed ceramics

Giulia Guido · 4 weeks ago · Art

Among the most famous and fascinating artistic techniques, the ancient Japanese art of Kintsugi undoubtedly stands out. It is a practice born from the idea of transforming an imperfection, a damage or a wound into something even more beautiful and perfect. Basically, this technique consists in repairing ceramic objects, even those of daily use such as cups and plates, using gold or cast silver to weld the shards. The final result gives the object a unique look and, what is no small thing, a much higher value than the original. It is precisely from the art of Kintsugi that the artist Glen Martin Taylor was inspired for his works. 

Like the Japanese, Glen Martin Taylor repairs ceramics of all kinds, some made by him and others bought but replacing precious metal with everyday objects, from twine threads to metal elements. 

If in Kintsugi’s art the only important part is that of repair, for the artist the act of reassembling objects is as important as that of destroying them. Through these two phases, the artist frees his emotions and confronts them by creating objects that will eventually have lost their primary purpose, but not their importance. 

Discover all the works by Glen Martin Taylor on his Instagram profile

Glen Martin Taylor and his reconstructed ceramics
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Glen Martin Taylor and his reconstructed ceramics
Glen Martin Taylor and his reconstructed ceramics
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