It’s called “Two Bridges” the beautiful editorial produced by Japanese BRUTUS Magazine and dedicated to NOAH‘s Spring/Summer 2020 collection.
The title of the editorial comes from the fact that the photos were taken right between the two symbolic bridges of the brand’s hometown, founded by Brendon Babenzien in 2015, New York.
The Manhattan Bridge and the Brooklyn Bridge reflect the spirit of the city and, consequently, that of NOAH. BRUTUS offers us a mature and serious, sober and sometimes retro aesthetic of the relationship between the city of New York and the brand.
The shots also give us a nice contrast between the bright colors of some items photographed and the obvious desaturation of the background.
NOAH and New York merge and blend into this editorial full of realism.