Just when it seems that a sector is saturated, something new comes along that makes everyone reconsider. The last one is called Barrow, the first Made in Italy brand dedicated to digital natives that aims to meet the increasing demand for quality products from a young and conscious public.
Yes, a competent and aware community of the current market situation, new brands, and techniques used in the fashion world.
Precisely for this reason, the first collection signed by Barrow – coming soon – includes garments studied down to the smallest details, from the choice of fabrics to the creation of prints, all obviously designed trying to offer the best possible product in terms of quality.
Stay tuned to find out when the collection will be released and in the meantime discover it below!
The past year has led to an increase in popularity of Jordan Brand, both on the footwear and apparel front – last May the Jordan IV “Bred” was launched in Girl Size as well. With the new season that opens in 2020, there will be a further novelty, which will mark the beginning of a pleasant revolution. The brand will launch the first all-female capsule collection.
A bold Flight Suit opens the collection, becoming the main item, the classic and inevitable tracksuit takes on a streetwear touch thanks to its proportions and attractive design. It can be transformed and worn as needed, it can be tightened at the waist or shortened on the leg or left as it is. Built on the “flight” that Michael Jordan made in 1988, Jordan’s fundamentals are applied to women’s design, which aims to offer the opportunity to wear versatile garments suitable for any activity. The face of the campaign is Teyana Taylor.
“Our female audience, who have a strong passion for the brand, expects something more, so this capsule collection is built on a higher standard, a competitive spirit and fearless mindset of those who have the audacity to fly higher and higher and break down limits… Last year Jordan Women grew “triplet digits”, generating strong consumer enthusiasm, which has encouraged us to continue to reach new consumers through footwear and women’s apparel,” said Andrea Perez, GM of Women’s Jordan.
We start from the past to arrive at a modern and current style, we see it in the Utility Pant and the Bomber that dress oversize but are absolutely feminine and glamorous, touches of femininity given by the materials and construction of the garments, high waist and faux fur.
“…the typical elements of the original suit worn by MJ come to life inside the bomber’s silhouette…“. The jacket is reversible, the pockets of the Flight Suit take away from the need to go out with the bag and the choice of colours also confirms Jordan Brand’s intention to go outside its own schemes, choosing a range of greens and browns that sets them apart from the choices of the past. This type of innovation is also adventurous with the Engineered collection launched last season.
Jordan Women’s Flight Utility Apparel capsules will be available from February 1st at selected stores and from February 14th at Jordan.com, SNKRS and other stores around the world.
One Block Down has just launched the first capsule collection with Paul & Shark, the leading Italian clothing brand dedicated to the nautical world. The collection explores and renews the classic sailor uniform typical of Paul & Shark, projecting it towards a new horizon where performance and style remain the focus.
The capsule collection features original items from the brand’s archive, cotton trousers, wool sweaters and caps, mixed with raw details and color blocks designed by One Block Down. To complete it all, a personalized logo designed specifically for the collaboration.
The collection is available in One Block Down stores in Rome and Milan and online on oneblockdown.it from Thursday 23rd January 2020.
One of the brands that for years has been fighting for eco-sustainability, ecology, traceability, respect for human rights, social equity and that tries to be a responsible company in every aspect of its production, makes clear through a post on his Instagram profile published yesterday evening “We are not sustainable brand” and “we are not even close“.
A month ago Noah, American brand founded by Brendon Babenzien in 2015, has produced a series of long sleeves in support of Australia devastated by a series of fires that have destroyed 8 millions of hectares of the territory besides endangering the lives of thousands and thousands of women, men, and animals.
Sustainability is a central issue in the fashion world but at moment it is no more than a chimera; a noble, serious and vital concept but that entails a general rethinking of the economy and its functioning. We are far from reaching an ideal goal and to tell us is a brand that has been working non-stop for 5 years every day and from all points of view concentrating its energies in creating a culture made of respect for the planet and all human beings.
On the occasion of New York Fashion Week, Nike presented 5 collaborations 5 iconic brands from the world of fashion in view of the Tokyo Olympic Games in the program this summer and did so during the Future Sport Forum.
The idea behind these partnerships is a real challenge from the Beaverton brand; imagine new languages through which to convey the various expressions related to sport in the context that more than any new limits the fundamental values, the Olympic Games.
The 5 brands involved in this project are: Jun Takahashi’s UNDERCOVER, Yoon Ahn’s AMBUSH, Off-White, Matthew Williams’ 1017 ALYX 9SM and sacai with Chitose Abe. 5 designers and 5 different collections shape in such a way as to reflect the peculiar characteristics of a single athlete, his sporting discipline and his personal interpretation.
The collaborations presented are an integral part of a strong Nike project intent on fixing the emphasis on the welding and inclusive value that distinguishes the sport and which has always had the objective of breaking down any type of socio-cultural barrier thanks to the spark of imagination, possibility, and vitality.