Art Behind The Music, the latest Apple commercial that pays tribute to British music
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Behind The Music, the latest Apple commercial that pays tribute to British music

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Giulia Guido
apple Behind the Music Behind the Mac | Collater.al

English music has always been a landmark for musicians, producers, and singers. From the 1960s to the punk of the following decade, from the Beatles to the immortal Bowie, and even younger musicians like CharliXCX and FKA Twigs, England has always known what it means to make music. Great music. So, by updating the advertising campaign “Behind The Mac“, Apple released a new and nostalgic commercial entitled “Behind The Music“.

Apparently, if behind every great man there is a great woman, behind a great music success there is a Mac. In the one-minute spot we see our English musical idols in the production or recording stages that always work behind an Apple screen. 

It’s a journey through English music history, a journey through our history. 

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Written by Giulia Guido
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