Bodega unveiled the “Here to Stay” campaign created for their upcoming collaboration with New Balance.
To celebrate the Boston-based retailer‘s 15th anniversary, a new collaborative version of the 990v3 is ready.

Since 2006, Bodega has built a very solid credibility through immersive in-store experiences, top-notch selection and a series of consistently amazing collaborations.
Among them is one with New Balance, and to mark the retailer’s 15th anniversary, the two Boston-based companies have released a New Balance 990v3. The project is accompanied by a stunning campaign under the banner of nostalgia and that focuses everything on Bodega’s legacy, its longevity and the future

Made in neutral tones, the silhouette is composed mostly of brown suede and beige leather. We find aqua and orange details while the anniversary branding is printed on the front whose heels, the latter is divided like this: “2006” on the heel of the left shoe and “2021” on that of the right shoe.

The Bodega x New Balance 990v3 “Anniversary” will be released on June 16 on Bodega’s web shop.