What exactly are “Bored Apes”?

What exactly are “Bored Apes”?

Andrea Tuzio · 2 years ago · Art

Chances are you’ve come across the news that Eminem purchased an NFT of the so-called “Bored Apes” for $450,000 and then set the image as his profile picture (go check out his Instagram account). Nicknamed “EminApe”, given the resemblance to the rapper from Detroit, this NFT is just one of the many digital collectibles in limited series children of the Bored Ape Yacht Club project that are having a huge success and virality producing an unprecedented turnover (on the OpenSea platform, the largest marketplace for NFT, has exceeded one billion dollars).
But what are these “Bored Apes” and what is the Bored Ape Yacht Club?

 
 
 
 
 
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Un post condiviso da Bored Ape Yacht Club (@boredapeyachtclub)

Among other things 2021 has bequeathed us is the explosion of NFTs (non-fungible tokens), a particular type of cryptographic token – a sort of certificate of authenticity – that ensures the uniqueness and ownership of certain digital works. In this elitist welter of virtual works of art sold at very high prices stand out the “Bored Ape” (soon they will also be the protagonists of a collaboration with adidas, see post above), illustrations that represent bored apes, each one different from the other and made by the so-called Bored Ape Yacht Club, a project founded by two 30-year-old “literary nerds” – so they called themselves – whose identity is hidden behind two pseudonyms, Gargamel and Gordon Goner. Before the Bored Ape Yacht Club Gargamel was an editor and writer while Gordon Goner was ready to attend a course of study on art but in the end, due to an illness that has confined him at home, he decided to devote himself to day trading cryptocurrencies. 

Once the decision was made to enter the world of collectible NFTs, the choice of subject matter was not easy, but in the end they agreed on apes (both of them had a particular passion for these primates) but they had to have a bored attitude. The artistic part was delegated to an algorithm that randomly originated the digital apes, while the duo put into action the plan to create an exclusive club formed by the owners of the digital illustrations.

In April 2021 the two launched the first batch of Bored Ape composed of ten thousand illustrations all different and all sold within the first 24 hours for $200 each earning $2 million. But this is just the beginning. 
The concept of the exclusive club thought by Goner and Gargamel becomes reality almost immediately. The owners of the Bored Ape began to replace their profile picture (at first Twitter but then also Instagram) with the ape purchased, a sort of sign of recognition that automatically led buyers to discuss with each other and form relationships, a sort of status symbol that determined a precise belonging.

From that point forward, thanks to the secondary market, the amounts spent on the Bored Ape skyrocketed. A nearly $100 million total turnover, with the cheapest illustrations reselling for nearly $14,000. 

The immense popularity gained, thanks to the likes of two-time NBA MVP and best shooter in basketball history Stephen Curry of the Golden State Warriors, and Jimmy Fallon who bought a Bored Ape communicating it on their social media, gave way to a whole series of similar projects launched on a weekly basis, hoping to achieve the success of the Bored Ape but with mixed results.

The work of the Bored Ape Yacht Club has not stopped, however. A series of collateral and complementary projects have been launched by the founders, such as the development of new NFT (dogs and mutant apes), the organization of meetings between the owners of the apes and apparently will be made a video game starring obviously the bored apes available only to the owners of the most viral illustration of the network.

The peculiarity of the project, however, lies in the concept of ownership. All owners can use in the most diverse and commercially attractive ways their NFT: make it a brand, build a story around their ape and then potentially turn it into a series / animated film or not, etc.. This opportunity gives owners the chance to economically exploit their purchase by trying to make their investment pay off and at the same time allows the Bored Ape Yacht Club to enjoy a blinding reflected light in terms of popularity. 

Bu this is only the beginning. Phenomena such as the Bored Ape are popping up and will continue to pop up like mushrooms in a market with a potentially limitless expansion and that will clash with the volatility typical of a system that is still poorly defined and with rules that seem to have not yet been deciphered. 

What exactly are “Bored Apes”?
Art
What exactly are “Bored Apes”?
What exactly are “Bored Apes”?
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Strange is beautiful, Fish Zhang’s NSFW shots

Strange is beautiful, Fish Zhang’s NSFW shots

Claudia Fuggetti · 6 days ago · Photography

Fish Zhang, bettern known on Instagram with the name fiiiiiish, is a young photographer from Tokyo who tells the world around her. Her look is very particular and often, the images she offers to the public, generate a feeling of uncertainty and destabilization, which are summed up well with the word¬†“weird”. Poses are dampened by a narrative mood that tends more to seize the moment than to illustrate every single detail of a story. Sexuality finds ample space in her photographic production, which reminds us in part¬†Ren Hang‘s style. The woman is represented without artifice, but with simplicity and realism, although in the shots there is a great sense of composition.

Visit Fish’s website and take a look at her work in the gallery.

Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al
Strano è bello, gli scatti NSFW di Fish Zhang | Collater.al

Courtesy Fish Zhang

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The party world of Nicolò Rinaldi

The party world of Nicolò Rinaldi

Collater.al Contributors · 5 days ago · Photography

The Italian street and lifestyle photographer Nicolò Rinaldi embarks on a genuine exploration of the everyday world through photography. After starting with landscapes and outdoor photography, Rinaldi specializes in documentary and street photography, identifying clichés and embracing the ordinary in crowded situations. In the series Mondo Mondano, Rinaldi delves into the heart of social nightlife. The vibrant fabric of parties and festivals pulsates in his shots, reflecting the eccentricity of the contemporary scene. Glitter, drinks, strobe lights, sunglasses intertwine with tattoos, kisses, shouts, and extravagant hats in a captivating social inquiry. All captured on film, transcending time and opting for a more authentic narrative.

Courtesy Nicolò Rinaldi

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Laura Baiardini is our Christmas’ Grinch

Laura Baiardini is our Christmas’ Grinch

Giorgia Massari · 5 days ago · Photography

We are now in the midst of the holiday season, a time when everyone seems a bit kinder and more romantic, but also when some enjoy a touch of irony. Amidst various memes and Instagram posts, what amused us most were the photographs by Laura Baiardini (on Instagram @baiardiny), specializing in still life photography, photo post-production, and a passion for props and color palettes. With an extremely contemporary aesthetic and vibrant colors, Baiardini’s images capture attention for their humor and meticulously crafted compositions, akin to a movie set. Her inspiration primarily stems from social media and everything around her, ¬ęeven from an Esselunga meat jelly¬Ľ. Through these specific shots, Laura Baiardini highlights an unusual side of the holiday season that, deep down, we all experience. From terrible gifts to family psychodramas, we all come out feeling exhausted and full, in every sense. But let’s not dwell too long‚ÄĒenjoy scrolling through the images.

Torta realizzata da Ugly Cakes
Set designer Paolo Lutri
Set designer Erika Viola
Set designer Erika Viola
Estelle Segard
Set designer Erika Viola
Set designer Erika Viola
Set designer Erika viola
Set designer Paolo Lutri

Courtesy Laura Baioni

Laura Baiardini is our Christmas’ Grinch
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Laura Baiardini is our Christmas’ Grinch
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What happens when the phone gallery becomes a photo project?

What happens when the phone gallery becomes a photo project?

Giorgia Massari · 1 week ago · Photography

¬ęA risky project, a bit like writing,¬Ľ Catanian photographer Salvo Sibilla explains when talking to us about his street photography project entitled Sani e Salvi. It is a project that was not born to be so. A collection of private amateur shots, taken with an iPhone, that take on a public dimension. It all begins in 2020 when Salvo starts shooting on the street, partly to seek company in a new city-which in the case of Milan is capable of making you feel very lonely, and partly to capture the extravagance around him that he was not used to. In the summer of 2022 he decided to go public and share part of his smartphone gallery. Salvo encapsulates in one project his amateur shots “full of lights, faces and lives,” as his collaborator and friend Loris Di Bella puts it. Stripped of their intimate dimension, the “anti-ethical” photographs – using Salvo’s words – come to life by dialoguing with each other and realizing the presence of a great common denominator: immediacy layered with extravagance.

Sani e Salvi does not stay only in Milan. He travels different streets and different cities, from Milan to Amsterdam, from Rotterdam to Sestri Levante, from Finale Ligure to Pedara, and finally from Bologna to Catania, Salvo Sibilla’s hometown. Salvo’s favorite subjects are elderly people, he himself tells us the reason for this choice. ¬ęThe first reason, the most human one, is because they remind me of my grandparents, the people I miss the most since I moved to Milan. I am a very romantic person, so I look for this aspect in my shots as well. In older people I find the same pure and kind soul of my grandparents¬Ľ.

This project becomes for Salvo Sibilla a kind of adaptation therapy in a new city. Coming from Catania and landing in Milan, the cultural differences are many. ¬ęI liked walking in the street and observing everything around me. Coming from a small town like Catania, unfortunately you are born with stereotypes and mental limitations. When I arrived in Milan, these visual limits began to fall away, all those aspects that I initially judged as extravagances became normality today¬Ľ. The photographs thus become a way of relating to the new everyday life and, at the same time, of discovering a new city. In this sense, it is interesting to emphasize Salvo Sibilla’s photographic approach, which he himself describes as “somewhat anti-ethical.” ¬ęMy technique is to act like a tourist. I stop by pretending to look for a street and take the photograph of the person, very closely,¬Ľ he explains, ¬ęVery often older people do not notice it, as well as my grandparents although they, with time, have learned to recognize my methodology and now they are very happy when I take them, they feel a bit like the protagonists¬Ľ.

¬ęSani e Salvi can be said to have been born recently and still has everything to discover and to have come to the end, gaining wisdom,¬Ľ we read again in Loris Di Bella’s text. Therefore, the project does not end here; on the contrary, it becomes for Salvo Sibilla a starting point that has taught him ¬ęto never give up,¬Ľ as Salvo confesses to us, who closes the interview by quoting the phrase of a friend of his: “keep doing what you do regardless of everything and everyone.”

Courtesy Salvo Sibilla

What happens when the phone gallery becomes a photo project?
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