The new font Brand New Roman developed by Hello Velocity transforms the internet into a large advertising billboard.
The Hello Velocity creative studio is based in New York and Boston and helps brands become relevant on social networks to reach a young and dynamic audience.
Recently its creatives have developed a new font composed of the logos of the most famous and well-known brands in the world, from Facebook to Coca-Cola. In addition to being able to create nice writing, you can download a plugin for Chrome or for Firefox that completely transforms the internet pages into commercials.
Brand New Roman best represents an aspect of our society based on consumerism. The logos chosen are so rooted in our culture and in our daily life that reading is easier than expected.
A form of freedom and self-assertion vis-à-vis a world of conventions and constraints, by photographing her own naked body artistLucieNechanicka wants to achieve this condition of personal and emotional freedom. Born in the Czech Republic and now based in the UK, Lucie represents this freedom first and foremost by stripping away any veils that may condition the gaze, to move away from a traditional view of nudity and back to a tradition of the body, seen as pure unity, the element that most shares mechanisms with the Earth and nature. Technically, Lucie Nechanicka represents the concept of freedom through perspective distortion or by hiding her body or playing with shadows, which are either natural or brought in by other objects that create decorations on the skin. The use of unusual angles helps to break out of the monotony of the narrative about the human body in photography, as well as other elements that seem to stand between the subject and the viewer, such as lenses, filters or mirrors, capable of altering a first impression that is all about rewriting, revising and analysing outside the traditional box.
Karen Navarro’s mixed-media photography is a tool through which the Argentinian artist explores sides of her past, her identity and the causes that led to the definition of certain personal traits shared with an entire people. The multidisciplinary artist creates photos, collages and sculptures focusing on the theme of belonging, to a physical place and to another of the soul, using portraits and resorting to the use of the written word. All of Navarro’s artistic production is influenced by her being an immigrant (she now works in the United States, in Houston) and descendant of indigenous peoples of South America.
Migration in Karen Navarro’s work is in fact seen as a process of inner transformation, of the formation of a collective identity that reflexively shapes the personal one. The interpretation of the symbols of one’s own culture is present both in the installations but above all in the photographs, in which the subjects stand out precisely thanks to these details, together with the work of image transformation and deconstruction of the work.
For two months, from 1 February to 30 March 2023, in Bologna, the concept studio THE ROOOM will host a new exhibition, curated byMulierisMagazine. The title of the project is DREAMTIGERS, a quotation from the Argentine writer Jorge Luis Borges and his extraordinary imagery in which animals play a fundamental role in stimulating memories and imagination.
DREAMTIGERS is an exhibition that uses the imagination through the works of Lula Broglio, Alejandra Hernández, Joanne Leah, Sara Lorusso, Sara Scanderebech, Ayomide Tejuoso (Plantation), together with the installations of The Mosshelter by Marco Cesari. This dimension thus opens up a world of possibilities not only for the mind but also for the representation of what is real. A fusion, that between the real and the imaginary, which Sigmud Freud defined as the navel of the dream, an undefined place in which it is possible to freely address the themes that have made THE ROOOM and Mulieris Magazine known to the public in recent years. These themes certainly include the condemnation of any form of discrimination and gender equality, addressed over the years through popularisation, wonderful books and very interesting artistic projects that will continue with the Bolognese exhibition.
What is pinhole photography? It is an image taken through the photographic process of pinhole photography, a technique that, like most modern cameras, exploits the principle of the camera obscura, but using a small hole as a lens, which creates images through diffraction. JustinQuinnell is considered one of the leading experts in this technique, both for his almost thirty years as a lecturer worldwide and for his artistic production of experimental photographs. From Bristol, where he lives, he produces photography using pinhole cameras, creating unusual situations and points of view, thanks to the possibilities of the medium and the deformations of the image.
Among Justin Quinnell’s most bizarre photographic series is the one taken using a smileycam, a camera that the artist places completely inside his own mouth, thus exploiting the power of an unusual and very bizarre point of observation – POV to use a fashionable definition. all of Quinnell’s teeth appear in the frame, which the viewer ends up knowing better than the artist’s own dentist. In addition to the teeth, different subjects are presented from time to time, describing Justin’s daily routine, starting with his toothbrush in the morning, moving on to meals and the cocktail to share in the evening. From the photographer’s mouth we also keep track of his travels, so between an incisor and a canine, St. Mark’s Square in Venice and the Sydney Opera House pop up.
Stenoscopy does not involve any special focusing, which is why the photos look very amateurish. In the past it represented a high point for technology, now, surpassed by much better lenses and lenses, it is used for more experimental and artistic projects, thanks to the possibility of being able to create strange points of view and unpredictable results. Quinnell’s work is a very clear example of this, and if you would like to find out what your mouth sees, you can also find the smileycam here.