The new Brand New Roman font represents the consumer society
Hello Velocity, the US digital studio, has created Brand New Roman, a new font made up of the most famous logos in the world.
The new font Brand New Roman developed by Hello Velocity transforms the internet into a large advertising billboard.
The Hello Velocity creative studio is based in New York and Boston and helps brands become relevant on social networks to reach a young and dynamic audience.
Recently its creatives have developed a new font composed of the logos of the most famous and well-known brands in the world, from Facebook to Coca-Cola. In addition to being able to create nice writing, you can download a plugin for Chrome or for Firefox that completely transforms the internet pages into commercials.
Brand New Roman best represents an aspect of our society based on consumerism. The logos chosen are so rooted in our culture and in our daily life that reading is easier than expected.
Have fun on the Hello Velocity site to create branded writings.