Campari Soda and Kappa are connecting the dots once again, just as they did in their latest collab together. In this new adventure, the Senza Etichette Capsule Collection—the second chapter of this partnership—celebrates a shared imagination made of Italian bars, streets, nicknames that become something symbolic. Just like what has happened for almost a century with the most iconic aperitivo in all its simplicity: Campari Soda.

The capsule is inspired by the nicknames used across Italy to refer to Depero’s little bottle: Il Conetto, Il Camparino, L’Alberello… Small neighborhood stories that turn into patches, transformed into graphic details applied to T-shirts, hoodies, and jackets like informal emblems of belonging. A way to narrate those authentic relationships that don’t need rigid labels, the very spirit of the #SenzaEtichette project.

The dialogue between the pop, convivial world of Campari Soda and the street attitude of Kappa Authentic translates into a clean, direct collection that borrows the visual codes of the 1932 bottle and pushes them toward a contemporary aesthetic. Essential shapes, an instantly recognizable palette, patches that become almost small wearable totems.

The collaboration is accompanied by the concept “Call it what you want, it’s still Campari Soda,” a digital campaign by Auge and produced by No Panic Agency, which plays precisely on the nicknames attributed to its protagonist over time. A story of fluid identities and relationships that evolve while remaining true to themselves; a perfect parallel to the way the red aperitivo continues to live through bars, terraces, and regional slang.

The capsule debuts today, December 4, with an event in Turin, home of Kappa Authentic, at the Robe di Kappa store on Via Lagrange. On December 11 it will be Milan’s turn, the symbolic city of Campari Soda, with a dedicated event at the Kappa store on Via Ragazzi del ’99.