As we know well, a fan jersey can tell the story of an entire city. That’s what Marco Oggian, Venetian artist and Italian Creative Director of the Work For Humankind project, set out to do, designing the new official Treviso FBC fan jersey together with the club’s community, presented today at the launch of the club’s sporting season.

The project sits within Your Club Your Canvas, the global initiative from Lenovo that has already touched grassroots football clubs in Brazil, China and the United States, with Becky G as Global Ambassador. At each stop, a local Creative Director translates a community’s story into a visual identity. In Treviso, that role fell to Oggian, who spent months in meetings, workshops and storytelling sessions with fans, players and residents before arriving at the final design.

Oggian built the jersey starting from fieldwork, literally. He used a motorola razr with moto ai to capture flashes of inspiration around the city, then a Lenovo Yoga Tab Plus to sketch out first ideas, and finally a Yoga Pro 9i Aura Edition to finalize the design, folding artificial intelligence tools into the process of turning collected stories and images into a single visual language.

The result reads like a small symbolic map of Treviso. The design draws on Piazza dei Signori and Porta San Tomaso, alongside elements that recall the stadium’s terraces and the club’s recent path of rebirth. On the back sits the motto “Porto Pal Treviso,” chosen by the community itself as a synthesis of the bond between team, fans and territory, and now the conceptual heart of the whole project.

The jersey comes in two versions. A total white one, with a clean, minimal look, and a light blue and white striped one drawing on Treviso FBC’s historic colours. On the production side, it’s made from lightweight, breathable technical fabric, through a process designed to cut material waste. High definition sublimation printing sits alongside embroidery and woven patches, details that together give weight to the graphic elements Oggian designed.

The project also has a direct impact on the community. Proceeds from sales will support Treviso Kids, which gives children under five their first experience of play and movement through football, and the Treviso Bulls Powerchair Team, which lets people with motor and neuromuscular disabilities play and compete in team sports. The funds will go toward technical clothing and specialist equipment for both initiatives.

The jersey is available on Volata Store, at the club’s official store, and in selected shops in Treviso.