London-based record label Black Butter Records has decided to celebrate its 10th anniversary with a collaboration with Billionaire Boys Club EU.
Black Butter Records was born from the vision of Olly Wood, Henry Village and Joe Gossa who, with an investment of just 5000 pounds and borrowing the name from a brand of condiments, have set up a real hub of the British electronic music scene.
Read also: A brief history of the varsity jacket
The collaboration represents more than just a commercial joint venture, as both companies have always promoted and celebrated talent in both the UK and US.
These shared values were the basis for the development of the varsity jacket that is the subject of the collaboration. Available in two colors and with a run of only 100 pieces – 50 with sleeves in white and 50 in black – the jacket has the classic structure of a varsity jacket: fabric body, leather sleeves, details and patches in the classic style of collegiate letterman jacket.
On the front we find the “B” logo of BBC EU, on both sides of the chest, Black Butter Records instead is embroidered on the right pocket, on the back there is the co-branding plus the writing “10 years strong”, while on the sleeves we find the chenille patches “2010” and “2020”, respectively on the right and on the left one.
The Billionaire Boys Club x Black Butter Records Team Varsity is available on the London-based label’s webstore.
