“Play New”, Nike’s new campaign

“Play New”, Nike’s new campaign

Andrea Tuzio · 1 month ago · Style

Try to rediscover sport through new ways. This is the message of the new Nike campaign, “Play New”, launched a few hours ago.
The accompanying video features top athletes such as Sabrina Ionescu, Dina Asher-Smith and Blake Leeper and singer Rosalía.
The soundtrack is the song by the Swedish post-punk group Viagra Boys, titled Sports

Play New

The common thread that unites all the protagonists of the campaign is the joy of movement, both in the game and in the competition as well as using as fuel to fuel themselves, the confidence they gain by pursuing and achieving their goals.

Melanie Auguste, VP, Global Brand Marketing, explains the significance of the game and reminds us that harnessing the joy of sport is itself a gimmick to make life a little easier: “Play means joy. It represents pure enjoyment and being able to just be free. All kids play. That’s just a natural thing they do. The reason we are encouraging people to ‘Play New,’ is to celebrate that notion of getting back to the joy of discovering and trying something for the first time — the joy of letting loose a little bit”

Play New

Inspiration Through Play: “Sport is of the greatest ways to watch our growth as human beings. Think about all the different ways that you can move. As a kid, with my brothers, we would mimic the sports we saw on TV. One we did the most was the high jump. We had a bed with posts, so we would tie a string, and then we would take turns jumping over that. We would then go onto our cul-de-sac and run sprints. We had a pool, so then we’d try to do the butterfly. I’m pretty sure we were not doing it right. It was some form of just belly flops. All of that movement and play brought us so much joy”. 

Play New

Resilience Through Play: “You want to make change in the world? First you must mirror that change you want in yourself. Sport becomes a vehicle for you to get to know yourself, to be comfortable with yourself, to be confident, to try concepts out that you will use in the world. Whether it’s the process of resilience of learning something new, or the process of working with a team, or the process confronting things that gives you that practice time and eventually that confidence. So then when you go step into the world and you see things you want to change, you’ve had a place where you’ve practiced that and done that, because sport is just a microcosm of the broader world”.  

Discovery Through Play: “We sometimes get trapped in an idea: ‘if I play a sport, what are the chances I go pro?’ My response is, if you play a sport, just see where it takes you. Sport helped be a vehicle for me to find my competence as a little kid. Now, as an adult, it became a way for me to learn the world. What makes engaging in sports so cool is that my story didn’t end with me being a professional athlete, but it ended in me being able to tell stories about professional athletes and still be inspired by it”.

Below is the campaign video:

“Play New”, Nike’s new campaign
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InstHunt Special Edition – Flowers

InstHunt Special Edition – Flowers

Giordana Bonanno · 23 hours ago · Photography

InstHunt Special Edition is a collection of your best photos that follow a specific theme. Each month it will have a dedicated title and you will give it life through your shots.  

This month’s theme was Flowers: the Nature’s true works of art, created with perfect shapes and colors. There are many ways to shoot this subject but it becomes more interesting when the imagination takes over reality and transforms the flowers into true characters.

The selection of your best photos below!

Stay tuned and go follow our Instagram @collateral.photo page to discover the theme of the next issue InstHunt Special Edition. 

Be creative Be part of @collater.al

InstHunt Special Edition – Flowers
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InstHunt Special Edition – Flowers
InstHunt Special Edition – Flowers
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The bond between man and nature in Alexandre Delamadeleine’s photographs

The bond between man and nature in Alexandre Delamadeleine’s photographs

Giulia Guido · 5 days ago · Photography

The human body and its environment merge into one in Alexandre Delamadeleine‘s breathtaking shots. 

Alexandre Delamadeleine is a French photographer born in Annecy, who now lives in Paris, but it is not the city’s busy streets and building facades that catch his eye. Interested in the works of the American philosopher Ralph Waldo Emerson, especially the essay “Nature” (1836) in which he addresses various themes such as the meaning of nature, beauty, the language of nature and how to establish a true relationship with it, Alexandre tries to explore the same topics through his images. 

In the photographic series “Balance” and “Playground” we can see his style and the subjects he photographs to express his point of view and his thoughts. 

These are shots in which the surroundings, be it a plain, a beach or a rock face, are predominant and occupy a large part of the space. Within this, however, there is always a young woman whose movements and positions are captured. Positions that perfectly underline how Man is now part of nature, assimilated into it, and therefore it is no longer necessary to stand up to demonstrate a non-existent superiority, but the body lets itself go, falls, rolls, jumps, merges with the elements that surround it. 

The final result is shots with surreal and ethereal atmospheres created by a light that never blinds, but is always gentle and relaxing. Looking at Alexandre Delamadeleine’s shots, we can’t help but breathe a sigh of relief, hoping to experience that freedom sooner or later. 

Check out a selection of shots below and visit Alexandre’s website and follow him on Instagram to make sure you don’t miss his upcoming work. 

“Balance”
“Balance”
“Balance”
“Balance”
“Balance”
“Balance”
The bond between man and nature in Alexandre Delamadeleine’s photographs
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Tamara Lichtenstein and her analog and female photography

Tamara Lichtenstein and her analog and female photography

Giulia Guido · 6 days ago · Photography

They could be frames from a film or photographs from a personal diary from the 1980s. Tamara Lichtenstein‘s analog shots enclose a timeless beauty that never tires. 

Originally from Bolivia, Tamara lives in Hudston, Texas, and started taking pictures when she was still a little girl, when her mother gave her a camera and decided to put all her creativity into the shots she took. 

Today Tamara Lichtenstein’s name is internationally recognized and, in addition to collaborating with different brands and clients, she has realized several personal projects that have literally captured our attention and our hearts.

At the center of Tamara’s artistic research we can surely find the female universe and its facets: leafing through her shots we meet faces and bodies without filters, wrapped in their natural beauty. 

The grain and style of analog photography combined with the perfect use of light and the effects of double exposure, a recurring technique in Tamara’s shots, give the photographs a cinematographic style that is impossible to forget. 

Below you can find a selection of the shots, but to find out more visit Tamara Lichtenstein’s website and Instagram profile.  

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Kamonwan Norralak and her photographic experiments

Kamonwan Norralak and her photographic experiments

Giulia Guido · 1 week ago · Photography

The first thing that impressed us about Kamonwan Norralak was her age. The Thai photographer is only 19 years old, yet she has already defined her style and is always trying something new.

As is often the case, Kamonwan Norralak started taking pictures at the age of 15 almost by accident, taking pictures with her mobile phone or photographing her favourite band at a concert. But the more time passed, the more her passion grew, so much so that she forgot her dream of becoming a designer or architect.

Her work, her approach and her subjects have changed a lot over the years, and three projects that she herself talked about are proof of this. The first, which she took two years ago, is the most conceptual and focuses on food. In what could be an exercise in style, Kamonwan has rethought food, imagining certain foods out of their ordinary guise and creating surreal images.

With the second project, “Friends”, Kamonwan focused her lens on one of her friends, proving that you don’t have to be a model to be the star of a photo shoot that gets right to the viewer.

The last one, entitled “Reverse”, is the project the photographer presented for her graduation. In these shots in which the focus is all on the subject and the black backdrop that seems to swallow him up, Kamonwan wants to tell us that in her opinion what we show to others is nothing more than a reflection of who we really are.

If you are curious about Kamonwan Norralak’s upcoming photographic projects, follow her on Instagram and check out a selection of her shots below.

Kamonwan Norralak
Kamonwan Norralak
Kamonwan Norralak
Kamonwan Norralak
Kamonwan Norralak and her photographic experiments
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