Style The collaboration between Helmut Lang and New Era

The collaboration between Helmut Lang and New Era

Andrea Tuzio

To celebrate its 100th anniversary, New Era presented its collaboration with a fashion icon, Helmut Lang.
A very long story that transformed the hat company founded in Buffalo in 1920 by German immigrant Ehrhardt Koch, into a true cultural icon.

The capsule collection consists of two different caps, 9FORTY and Low 59FIFTY, which Helmut Lang has reinterpreted using wool twill.

Cap 9FORTY is characterized by an embroidery on the front, “FINEST HEADWEAR”, which refers directly to the very first advertising campaigns of the maison and is available in green or navy blue. The Low 59FIFTY presents an Helmut Lang archive monogram and has been produced in black and olive green.

Helmut Lang x New Era caps are available online on the Helmut Lang website.

Written by Andrea Tuzio
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