FILA, the Italian sportswear brand founded in Italy in 1911, has just launched FILA V94M “Italy” Pack, two new colorways born to celebrate the “Bel Paese”.
Presented exclusively in a preview last Friday at Collater.al studio, during an ad hoc event, and already on the market since December 15th, the pack is characterized by two bright and lively colors, Mazarine blue and Mandarin orange, and by some details in white, red and green.
To the tell the story of FILA V94M “Italy” Pack Collater.al selected 11 of the talents that best embody the characteristics of the Italian sportswear brand and have recreated a minimal, contemporary and colorful editorial thanks to the talent of set designer Elisabetta Goya and photographer Martina Giovanna Bardot.
Vincenzo Berlen, Marta Festa, Andrea Erati, the youngest sneakerhead in ItalyNico White, La Lou, Irene Corridori, Giulia Tascione, Leonardo Casale, Alessandro Benvenuti, Federica Petri and the rapper Axos, also protagonist of the live show that lit up the launch event. They are the characters of a dynamic campaign fully embracing the spirit of the brand.
Discover the campaign here and don’t miss the backstage video!