Collater.al X Puma TSUGI Jun

The urban suburbs scenario, harsh, fascinating and narrative, becomes the background for telling the new TSUGI Jun sneakers story, a new model of Puma‘s TSUGI line that combines heritage, design and performance with a street-style look.

Continuing the Run the Streets concept, through a street shooting and an editorial video we decided to represent the city, the spirit of revenge, anger and irony required to emerge and overcome obstacles, without forgetting the street fashion look, son of urban subcultures.

“We are part of cultural by default, but we are just trying to be one of the best examples within it.”

A new generation of sneakers offering a new streetwear aesthetic inspired by sportsmanship, mixing minimal geometries, innovative technology and futuristic design.

Go as far as you can see and you will see further.

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

Collater.al X Puma TSUGI Jun | Collater.al

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