Collater.al x Under Armour UA HOVR Summit

6 years ago

Giulia Pacciardi

Running.
Whether it be on the frenetic streets of the cities we live in, in the wildlands of the places in the world we see, on the long tracks where we train.
Running is one of the key verbs of our generation, unstoppable, always on the move and with little time to lose.
In this context of continuous movement Under Armour launched in 2018 the UA HOVR technology, a cushioning platform also designed to provide energy return, and today invests it with an innovative style that makes it elegant and versatile, perfect for any situation.

“Young people are travelling more and more and crossing more terrain. Our goal is to build a versatile product like them. With the UA HOVR Summit, we are assembling our best running and outdoor technology to provide fresh, market-appropriate footwear”.
-Yurri Mial, Sr. Footwear Design Manager of Under Armour

The HOVR Summit is characterized by the perfect balance between performance and style, a unique split design combined with a Michelin® sole and a protective heel cage.

To tell the story of the launch of this new shoe and everything behind the claim “Reach Your Peak”, we did a photoshoot in one of the most active areas of Milan, the CityLife district.
The place that best represents both souls of the Under Armour UA HOVR Summit, the one most linked to lifestyle and the one dedicated to sport and performance.

Find out more in the editorial here and don’t miss the UA HOVR Under Armour UA HOVR Summit, out on Friday 21st February 2020