In 1985 Massimo Osti decided to invest part of the proceeds of C.P. Company, which he had founded 10 years earlier, to promote his wonderful work in an alternative and different way, as usual: a magazine dedicated to the world of C.P. and beyond.
The first C.P. Company Magazine came out in 1985 with a circulation of about 50,000 copies and was published in three different languages, Italian, English and Japanese and sold at newsstands for 3,500 lire.
It was a bold and courageous idea for the time, but it was an immediate and enormous success.
I’m talking about something completely different and new from what was usually found at newsstands: the format, large, long and narrow; the type of paper, opaque, cheap that made the magazine look like a glossy magazine printed on newsprint by mistake.
An object that represented a further added value to the brand: a marketing operation that, however, saw at the center of the project an object (aesthetically relevant and with a peculiar content, different from everything else we were used to reading at that time) that was not distributed for free, but had to be purchased. The reversal of the very concept of “advertising”.
Almost 40 years later, C.P. Company has decided to return to the original idea of Massimo Osti, with the launch of “Arcipelago”, the brand’s new magazine, a self-produced six-monthly publication.
This new magazine by C.P. offers a journey through the archipelago of cultures, landscapes, cityscapes, factories, tensions and stories behind our society’s fascination with exceptional objects. The name “Archipelago” is the result of a long dialogue with many of the most important collaborators along the 50-year history of the brand.
“Arcipelago seems to us to be the most appropriate metaphor for the ecosystem of elements that makes up C.P. Company our brand. The C.P. Company universe is an archipelago of small, fascinating islands of experimentation, design, and research, but also subcultures, tension points in society, factories, the legacy of 1970s and 80s Bologna and so on. These islands, like the islands of any archipelago, are in constant dialogue and relationships of exchange“, said Lorenzo Osti, President of C.P. Company, about the project.
“Arcipelago” is already available will be on cpcompany.com and in all C.P. Company flagship stores in Milan, Riccione, Amsterdam and London.
