It is called Objects IV Life and is the new brand founded by American artist living and working in New York City, Daniel Arsham.
Created as an extension of his artistic work, Objects IV Life is the result of a joint vision between Arsham and Stefano Martinetto, CEO and co-founder of Tomorrow, multi-service brand development platform for fashion businesses.
A kind of endless set of research, exploration and investigation, this new fashion-related project of Daniel Arsham includes basic items that aim to build outfits related to a creative lifestyle, and it could not be otherwise.
Designed between Arsham’s base of operations in New York City and London, Chapter 001 by Objects IV Life includes a range of highly functional items such as the Four Pocket Jacket, Workwear Blazer, Denim Jacket, Moleskin Hoodie Padded and Moleskin Shirt Jacket, as well as T-shirts and hoodies.
The offering also includes three different models of jeans (wide leg, straight leg and baggy) featuring a color palette ranging from pale pink to powder blue, green to anthracite. There is, of course, no shortage of accessories, among which we find a canvas tote bag, steel-toed utility boots, a cap and a keychain.
The campaign introducing Objects IV Life was shot at Arsham’s New York studio by photographer Joshua Woods.
The project is not limited to the creation of clothes but aims to share ideas and concepts with the community in a way that allows for the continued growth of anyone orbiting around the project.
The first sharing event was a dinner in New York with guests such as Hans Ulrich Obrist, Gunna, Kelsey Lu, ASAP Ferg, Devon Turnbull, Emily Adams Bode Aujla, and Aaron Aujla. This will be followed by an evening during the Salone del Mobile in Milan with guests such as Jury Kawamura, Harry Nuriev, Remo Ruffini, Kiri Brito Meumann, Christian Mussati, and others.
The second stop on this journey took place on June 22 in Paris at the Kith store, where Arsham signed the limited-edition Objects IV Life zine made to celebrate Chapter 001.
“Objects IV Life is an evolving proof of concept, an endless work in progress, a tangible manifesto for change: you are the vehicle”, said Daniel Arsham.
This was only the first in a series of publications that will involve the brand.
Objects IV Life Chapter 001 is available at objectsivlife.com.