Style Desigual is no longer the same

Desigual is no longer the same

Anna Frattini

TikTok is one of the first social platforms to notice the change in direction of Desigual, the Spanish brand that has always stood out for its decidedly unique style. Today marks the availability of the first completely genderless collection in collaboration with Hed Mayner, the winner of the 2019 LVMH Karl Lagerfeld Prize. Twelve essential items – definitely unexpected from Desigual – aim to create a quality wardrobe while reclaiming the craftsmanship of classical tailoring.

Exclusivity, in addition to the genderless theme, seems to be one of the main features of this capsule collection in terms of material quality and the quantity of items produced. Hed Mayner’s work, in close collaboration with the Desigual team, focuses on reinventing wardrobe essentials. Pieces that may seem simple at first glance hide intricate structures, perfectly in line with the identity of the Spanish brand.

From the 24/7-365 tote bag to the 2-in-1 double-sided officer crossed-shirt and the shape-shifting jumper, even the names of the pieces included in the collection serve to emphasize the unique characteristics of each garment. For Mayner, attention to every sartorial detail is the focal point of the collection and stems in part from his passion for transforming men’s clothing. The French-born designer, in fact, does not focus on seasonal trends but rather on comfortable and everyday pieces that highlight the self-expression of the wearer. In short, an ode to the universal charm of timeless classics.

The selected stores for this capsule collection are in Tokyo, Paris, Berlin, Florence, Madrid, and Barcelona, with the option to purchase pieces from the collection online.

Written by Anna Frattini
Listen on