Art Dr. Martens’ new store in Florence celebrates the city’s underground culture with SKIM
ArtStyleartstyle

Dr. Martens’ new store in Florence celebrates the city’s underground culture with SKIM

-
Giorgia Massari
Dr. Martens SKIM | Collater.al

Florence, the cradle of the Italian Renaissance, is dotted with wonderful architectural works, open-air sculptures, paintings and frescoes everywhere. The city’s beauty and rich artistic history still continue to influence its present, which experiences great cultural and artistic ferment. In fact, today Florence hides a hidden and alternative side, less known but still substantial. The contemporary scene presents a great variety of artistic, musical and cultural spaces that have allowed a new generation of artists to express themselves in an avant-garde and experimental way.

Dr. Martens, during these days, puts this underground side of the city in the spotlight, entrusting artist SKIM with the creation of the interior mural of its new store, which opened today, May 19, at 80 Via Por Santa Maria. The artist, Francesco Forconi (1985), is part of this alternative sphere of the city, which is impossible not to perceive if you walk through the streets of the historic center and through the streets of the suburbs. Here the walls become giant canvases of support for colorful graffiti that coexist with the Renaissance soul of the city, creating an interesting and unique contrast. Thanks to an active urban scene, Florence became one of the Italian centers with more internationally recognized street artists, including precisely the award-winning SKIM. With numerous national and international exhibitions, the artist is best known for his harmonic transformations of chaos and his motto “In Color We Trust.”

Dr. Martens SKIM | Collater.al
Dr. Martens SKIM | Collater.al

SKIM’s style is a perfect blend of old school and innovation, with references and influences coming from graffiti, pop art, comics and painting. His mixed media, produced through the use of acrylics, spray paint and markers, generates extremely ironic and colorful works that surprise the viewer while conveying strong messages.

With his unmistakable style he creates the artwork for Dr. Martens, which focuses on the famous and timeless Boot 1460. SKIM incorporates the typical black and yellow colors of the boot within the entire composition, from the yellow crown that refers to the grand ducal crown of Cosimo I, to graphic elements such as arrows and brush. Black and yellow make space among the wide variety of bright colors, chosen by SKIM as representing the city of Florence, especially in reference to the historical colors of the football club: purple, white, red, green and blue. Among the typical architecture and sinuous shapes of the Chianti hills, Brunelleschi’s Dome stands out, differing in its more muted colors. The strong symbolism of the dome, placed closely on the boot, concurs in creating a clear reference to the city’s history and visually celebrates the new bond between Florence and Dr. Martens.

Dr. Martens SKIM | Collater.al
Dr. Martens SKIM | Collater.al

Ph. Credits Andrés Juan Suarez

ArtStyleartstyle
Written by Giorgia Massari
x
Listen on