If you have walked down the streets of Milan in these days, you might have come across posters portraying lysergic atmosphere, alien creatures, spaceships, underground bulbs in which human life forms grow, nocturnal and symbolist landscapes and mutant Dr. Martens boots. These are some of the subjects of the posters part of the project designed by the famous British brand together with the Milanese magazine Frankenstein, with the aim of celebrating the creativity of seven young artists.
The project is interesting, especially from the point of view of the message it leaves in the dialogue on art, in particular the support of the new generation of Italian and international creatives, such as Nygel Panasco, Lugosis and Strato, Judas Marchetti, Sarah Mazzetti, Agathe Dutour, Giulio Scalisi and Will Sweeney, the talents involved to wrap Milan with posters.
Dr.Martens has decided once again to be the voice of young creatives, supporting and help them to be heard and at the same time giving the city a moment of authentic art.
“Our ideas are in everybody’s head” says a shapeless creature made by Sweeney in one of the artworks. The concept is perfect and suggests one of the keys of the project, that is the free expression of oneself, an inner space to free one’s creativity as well as an outer scenic space, which in this case are the walls and streets of Milan. All concepts that Dr. Martens has always embraced, involving artists of all kinds during its 70 years history.
The artworks in these days are celebrating the city, but the association with Dr. Martens is only hinted at, with a small logo at the top of the posters, just to give prominence and visibility to the colors and techniques of the projects proposed together with Frankenstein. The seven works will be visible from the Navigli to Porta Garibaldi until Sunday, September 12th.
Musics: Brigade Bardot, Ugh! Your Ugly Houses!, Gargo, EMG
Photo: Marco Waldis