To celebrate its twentieth anniversary, END. continues to explore British cultural fabric with a series of collaborations that turn the ordinary into something extraordinary. The Newsagents capsule collection with adidas, the first in a trilogy that also includes The Late-Night Store and The Greengrocers (coming soon), pays tribute to neighborhood newsstands—true landmarks for those seeking connection, information, or simply a familiar pause. This is the starting point for the new collaboration with adidas, which takes shape through a lifestyle reinterpretation of the HRMY silhouette.

The sneaker comes in a Light Granite colorway with gradient mesh and metallic details reminiscent of newspaper ink, while the ice blue accent along the sole adds a fresh yet nostalgic touch. The design blends Y2K aesthetics and technical innovation: a 2000s-inspired mesh upper, leather overlays, metallic eyelets, and REPETITOR and Lightstrike Pro technologies developed for comfort and performance. adidas branding is integrated with END.’s, appearing on the mesh tongue and embossed on the heel.

More than just a sneaker, the END. x adidas HRMY “Newsagents” is a tribute to British identity and to the long-standing creative trust between the two brands, who have spent the last twenty years together redefining the codes of contemporary footwear.

The release – available since July 11 – can be found on endclothing.com and at END.’s flagship stores in Newcastle, Glasgow, Manchester, London, and Milan.