Extinction Rebellion is an international movement whose members use non-violent civil disobedience methods to urge governments to act on climate change and the mass extinction of animal species.

The visual identity of this movement is reinforced by the D.I.Y. type graphics, as the punk and more generally, antagonistic tradition wants. On the occasion of its first major action in the United Kingdom, the organization has released a series of banners, flags, patches, posters and stickers to download and use, to help spread the news of the movement and its objectives.

In a society that makes its main language images, this is a smart and intelligent choice, as Clive Russell, a member of the art group, explains:

“We needed to create a movement that looks radically different to all eco movements previously because they failed. We needed a movement that was both angry and non-violent, that reflected the fact that this is an existential threat”.

The group also added that their visual projects are inspired by the International Situationist movement of the 1960s, whose strong influence is felt. All drawings are made with a palette of 10 colors; once used, posters and signs are illegally affixed, often using wheat dough as glue: this technique is called flyposting and represents a form of guerrilla marketing.

Extinction Rebellion logo, a stylized hourglass within a circle representing the planet, reminds us that there is not much time left to save the environment. The representation of the animals symbolizes the threat of extinction of the species, the collapse of the colonies and intentional blindness in the face of the global state of emergency.