Sneaker boutique Fresh Rags and Saucony Originals have joined forces in an exclusive collaboration that shines a spotlight on the preservation and protection of endangered animals. Specifically, this partnership is inspired by the life of the manatee and promotes the protection of the native Florida animal and that of any other aquatic animal listed as an endangered species due to the continued attack on its natural habitat and increased contact with humans.
The fruit of this collaboration is the new and exclusive Grid Web “MANATEE”, made with premium materials and studied in every detail to reproduce just the nuances of a manatee. The upper is made of grey suede and is reminiscent of the leather typically covered with seaweed; the green branches on the back panels that lead to a vintage white midsole recall the grass of spring waters; the two-tone icy-sole reflects the beautiful clarity of spring waters; there is also a hidden detail: the insole is decorated with a manatee swimming carefree in its aquatic habitat.
In 2021, Florida’s manatees are being put under severe pressure, forced to go hungry due to the huge loss of seaweed habitat. An alarming number of these animals are dying, and to mark the occasion, a donation portal has been made available to help save the Florida manatee.
The attention to detail is also declined in the packaging: the camo box contains a double set of laces in two different shades. Green and marshmallow, while the shoe is wrapped a tissue paper composed of seaweed.
To top it all off, Fresh Rags has also designed an entire summer clothing line between nylon shorts. T-shirts and accessories.