GUFRAM presents a new collaboration with Luna Luna, the project that brings back into focus the work by Keith Haring created for the famous artistic amusement park inaugurated in Hamburg in the 1980s. The initiative consists of the reissue of two seats designed by the American artist for the original carousel, now transformed into polyurethane furnishings finished with the distinctive Guflac® coating.

Luna Luna, the artistic amusement park inaugurated in Hamburg 37 years ago, was the first experiment to transform entertainment into an immersive experience signed by major artists. A visionary place where Jean-Michel Basquiat, David Hockney, Sonia Delaunay and Rebecca Horn built rides as if they were installations. Among them, Keith Haring imagined a carousel decorated with his pulsating lines, translating his two-dimensional figures into a moving sculpture: dancing bodies, bold colors, a continuous sense of vitality.

Now, after the reopening of the amusement park in New York, Gufram brings back to life two elements from Haring’s carousel: the Dog and the Crawling Baby, reissued as seats in soft polyurethane and finished with the Guflac® coating. It is a bold shift, from ride to domestic space, from play to furniture, without losing the pop energy and disarming freshness of Haring’s visual language. A small revolution that brings into homes a fragment of 1980s art history through the contemporary lens of radical design.

Clearly, this is not the first time Gufram has operated along the edge between art and design. From the collaboration with the Andy Warhol Foundation to projects with Snarkitecture, Studio Job, or TOILETPAPER, the brand has always found its place in those border zones where design stops being mere function and becomes provocation, expression, imagination. That is precisely why the connection with Luna Luna feels natural: both play with symbols and languages, both overturn the ordinary and transform it into something surprising.

The reissue of Keith Haring’s seats thus becomes a new chapter in Gufram’s history, which began in 1966 when polyurethane was still a material waiting to be reinvented. Today, icons like BOCCA®, PRATONE®, and CACTUS® inhabit homes and museums all over the world, and this project confirms once again that design can be a playground, an artistic gesture, an act of radical imagination.