Heinz and the labels that teach how to use ketchup bottles

Heinz and the labels that teach how to use ketchup bottles

Giulia Guido · 3 months ago · Art

Some of the latest advertisements and campaigns by Heinz, the famous brand of sauces, have literally split the internet. When a new commercial comes out it seems insurmountable and, every time, the next one is better, just like in this case. 

A short time ago we talked about Heinz on the occasion of the spot starring Ed Sheeran, if you have not seen him watch it here. Today we return to talk about it because the latest advertising stunt is noteworthy (and hilarious). 

The creatives of the agency Rethink Canada, who took care of the campaign, starting from the assumption that the glass bottle of Heinz ketchup is a real timeless classic, but difficult to use because it always seems that the sauce does not come out, no matter the method used. The Rethink team thought of applying the label crosswise, so as to reach the perfect position to slide the sauce out of the bottle only when the label will return to the right position. 

Unfortunately, these packages will only be sold in Toronto and in limited quantities, so it only remains for us to see the reactions of the buyers once we understand the meaning of this original idea. 

Heinz and the labels that teach how to use ketchup bottles
Art
Heinz and the labels that teach how to use ketchup bottles
Heinz and the labels that teach how to use ketchup bottles
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LEGO makes a version of the new Land Rover Defender

LEGO makes a version of the new Land Rover Defender

Giulia Guido · 3 months ago · Art

After being spotted on the set of the new 007 No Time To Die, a few days ago Land Rover officially presented the new version of their workhorse, the famous Land Rover Defender, which is renewed in form, technology, and performance. To celebrate this new release, the British carmaker has teamed up with LEGO to make a model. 

The new Defender in LEGO will consist of 2573 pieces and will have nothing to envy to the original. The final result, which will measure 22cm in height, 42cm in length and 20cm in width, will include rims with original design, removable luggage rack, doors and hood that can be opened, a sequential 4-speed gearbox, all-wheel drive with 3 differentials, independent suspensions on both axles. Even the interior has been studied in every detail, from the steering wheel to the seats. 

The Land Rover Defender in LEGO will be available from October 1st and if the original is out of your budget you can’t miss this at the cost of 199.99$.

LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO realizza una versione del nuovo Land Rover Defender | Collater.al
LEGO makes a version of the new Land Rover Defender
Art
LEGO makes a version of the new Land Rover Defender
LEGO makes a version of the new Land Rover Defender
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Films and works of art in @kozo_tattoo tattoos

Films and works of art in @kozo_tattoo tattoos

Giulia Guido · 3 months ago · Art

From South Korea’s @tattoo_a_piece we fly to Tel Aviv, a city that in recent years has become a cutting-edge place that among skyscrapers and luxury hotels also hides some noteworthy tattoo shops. One of these is the Gida Tattoo, where ten different tattoo artists work. This time we focus on the creations of @kozo_tattoo, who transforms everything related to cinema and art into tattoos. 

Whether it’s a poster for a film, a scene, a character or a small element like Harry Potter’s golden snitch, or the detail of a painting by Monet, Van Gogh or Leonardo, @kozo_tattoo is able to reproduce them perfectly on the skin. If you don’t believe it, look at our gallery or on his Instagram profile.

Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Kozo tattoo | Collater.al
Films and works of art in @kozo_tattoo tattoos
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Films and works of art in @kozo_tattoo tattoos
Films and works of art in @kozo_tattoo tattoos
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The winking NSFW illustrations by @chiaralikiart

The winking NSFW illustrations by @chiaralikiart

Claudia Fuggetti · 3 months ago · Art

The Instagram @chiaraliki.art profile is followed by more than 65K people and is set to grow. The reason? It doesn’t leave much to the imagination, on the contrary, it is direct and goes straight to the point, without taboos. The illustrations of @chiaralikiart are honest and without filters, approaching the public with naturalness and irony.

As for Anya-Lee Temple, of which we have previously spoken here, in also this case the meaning of the pink color used as a sofa becomes a symbol of an entire generation, not by chance the artist’s slogan reads like this:

“My unbridled illustrations in 6 shades of pink.”

Pink, unlike red, which is the color of passion par excellence, is associated with a provocative sensuality, but at the same time pop and trendy. Even the most powerful NSFW images appear to be pop fetishist objects as if they were pieces from a private and, at the same time, collective collection.

The way of living sexuality is also totally different from previous generations and in some ways, in totally freeing oneself from taboos, often there is also the demystification of transgression itself. It is for this reason that in the series of images more explicit prisoners alternate with others that are simply allusive.

Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
Le ammiccanti illustrazioni NSFW di @chiaralikiart | Collater.al
The winking NSFW illustrations by @chiaralikiart
Art
The winking NSFW illustrations by @chiaralikiart
The winking NSFW illustrations by @chiaralikiart
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William Blake’s paintings invade the streets of London

William Blake’s paintings invade the streets of London

Claudia Fuggetti · 3 months ago · Art

On the occasion of the major William Blake exhibition at Tate Britain, director Sam Gainsborough has created a wonderful trailer dedicated to the event in which the artist’s most famous works come to life and invade the streets of London.

Produced by Blinkinkink, the animated short film brings the characters in Blake’s paintings to life in the form of giant ghosts living in the city. For the realization of the project, the museum gave Gainsborough access to very high-resolution images of the original paintings, as the director revealed:

“It was such a luxury to have these images of extraordinary quality, you could see all the brushstrokes and scratches”.

Blake, who will be on display with about 300 works, is finally enhanced as a visual artist in an exhibition that will make him the recognition he deserves: although Blake was a poet, painter, and engraver, he was a character greatly underestimated within the English culture. It’s time to settle the score.

The trailer presents itself as an extremely accurate, as well as suggestive work; an example is the first scene showing the creature of Ghost of a Flea by Blake walking through the walls of Broadwick Street, the place where the artist was born in 1757.

It will be possible to visit the exhibition until February 2, 2020.

William Blake's paintings invade the streets of London | Collater.al
William Blake's paintings invade the streets of London | Collater.al
William Blake's paintings invade the streets of London | Collater.al
William Blake's paintings invade the streets of London | Collater.al
William Blake's paintings invade the streets of London | Collater.al
William Blake’s paintings invade the streets of London
Art
William Blake’s paintings invade the streets of London
William Blake’s paintings invade the streets of London
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